As Mike from Cwm Deri Vineyard was prepared to share his eviction from Narbeth – for update see post dated 17th June as Local Producers Don’t Get Priority At Funded Festivals – I thought you’d be interested in an update.
Both Mike and I have contacted one of his AMs and she is going to take his complaint forward, but was frnak from the outset, saying there was no likelihood that anything will chang efor Mike this year., which I understand. So my next plan of action was to ‘talk’ to wag food, althogh in theory I’m supposed to go through the press office. But I thought it worth a try and crafted a detailed email. I explained the back sotry on Mike and his long standing supprt for Narbeth. I queried the Narbeth committee’s reason to ‘vary the visitor experience’ as their justification for throwing Mike out and I suggested that variety could be achieved by the music, the street and childre’s entertainment that the event uses each year.
I still cannot accept that punters if they ARE surveyed, are saying although this is a yearly food festival, I still want the food stalls changed each year. If you bought some delicous cheese, jam, beer or wne last year wouldn’t you want to buy it again? Narbeth’s reasoning doesn’t make sense to me, but seemingly does to wag food. But in the interest of variety, Narbeth style, do you think the Devon fishcake man will be thrown out too?
I maintain as I have constantly done so, that wag food are not backing local professional producers, but instead is encouraging food miles. Which goes completely against the Welsh Government’s Policy. Wag food create their own Welsh food festival criteria, so perhaps ensuring the number of Welsh food and drink producers be raised to 90% and priority given first to local ‘professional’ producers. This would eliminate silly situations like this.
Narbeth cannot state that they are championing local producers when they have just thrown out Pembrokeshire’s local wine producer.
The objectives of the Food Festival Grant scheme 2016 published by wag food state:
- Improve Visitor Access to and awareness of Welsh Food and Drink.
- Encourage Welsh hospitality businesses to source more local food and drink.
- Increase the prevalence of Welsh Food and Drink on menus and retail offering.
I am sure some of you will have seen a company called Wavehill doing some food festival evaluations, which of course we/wag food have paid for. Here’s a snippet from one of their reports:
Wavehill 14/15 food festival evaluation
- An average (mean) rating of 3.6 out of 4 illustrates a high degree of enjoyment across the surveyed festivals. Furthermore, almost two thirds of attendees felt certain their awareness of local food and produce had increased as a result of their attendance at the festival that day, whilst a further 27% felt it probably had.
- In addition, the FD was keen on evaluating the following elements:
- Would the festival continue without FD support (to what extent is the festival moving towards a model that is self-sustaining)?
- Is the event considered to be an exemplar of the Promotion of Welsh Produce to visitors in and outside Wales?
- The quality of the event.
- The involvement of Food Tourism Providers – are they Championing Local Producers?
- The number of Food & Drink Producers, who these producers are, in addition to the numbers of Welsh Producers.
Confirmation that the festival organisers had used the Welsh Government financial contribution in the manner outlined in their application.
Then I can go back to the former Minister of Rural Affairs, Elin Jones:
From Food for Wales – Food from Wales 2010 – 2020
Food is a basic necessity for us all, as well as a key industry. It creates vital employment and is critical to our security and wellbeing. It is a source of robust health and a celebration of culture. Wales is rapidly gaining a credible, national and international reputation for its innovative food and drink and hospitality sector. Thanks to our producers, our unique geography, climate and farming practices, Wales can boast of a range of high quality foods, from our iconic Welsh lamb and beef to cheeses and Welsh seafood. The food and drink industry is important to the economy and the people of Wales; the UK Agri-Food sector contributes up to 7% (£79.4 billion) of UK Gross Value Added. Through careful informed planning and working together it is vital that we increase this and I have every confidence that we can build on our success achieved so far to ensure a thriving, developing industry in the years to come.
There are complex and cross cutting issues around food, such as making sure everyone continues to have access to the food they need, which requires an economically and environmentally sustainable industry capable of withstanding global pressures and meeting the challenges that climate change presents us with. Food issues are key to us all as consumers, throughout the industry, and as a Government. Reconnecting with food and how it’s produced is a fundamental message that reaches out to all those engaged in the future of food supply in Wales. This Strategy sets the overall direction – it cannot deal in detail with every area of policy it will affect. As Minister for Rural Affairs for the Welsh Assembly Government I am keen for Wales to do the best we can to ensure a sustainable food system which meets our economic and ecological priorities. To achieve this we need to reach out to
all parts of Government to ensure we work together to share agendas and make better connections.
The food chain accounts for 31% of greenhouse gas emissions within the EU (17% of total Welsh emissions), and we all have a part to play in addressing these issues. Working together, we can look to readdress these imbalances by looking to source food locally, eat seasonally, and reduce food miles; consequently reducing carbon emissions. We also need to look to reduce our food packaging which contributes to waste and landfill and increase the creation of bio diverse habitats for wildlife.
From the same source:
This Strategy sets the overall direction – it cannot deal in detail with every area of policy it will affect. This Strategy will however act as a common framework to inform our existing food action plans, such as those for horticulture, red meat, organic, dairy, local sourcing, food tourism, and fisheries, and act as a basis for a delivery plan to implement our aspirations. This overarching Strategy is for ten years, but delivery plans will be set over shorter timescales.
From the same source:
- Local and locality branded foods from Wales should be developed and promoted to markets in Wales, the rest of the UK, and more widely;
From the same source:
- Increasing knowledge about food in our communities will help to develop a stronger
food culture, which can stimulate the demand for good quality and locally produced food.
From the same source:
- The general principles of a low carbon diet are eating local, seasonal food, wasting less food, minimising energy used in cooking and storage, taking fewer trips to the supermarket, and ensuring that a balance is achieved on carbon intensive food such as red meat and dairy products.
From the same source:
Food and Tourism
Tourism provides an excellent example of an area of Government influence in which food can play a key role. Good quality food and food service can enhance the reputation of Wales as a leading sustainable
tourism destination. Provision of Welsh food at tourist outlets can promote economic development and boost environmental and cultural tourism. This approach can make for a tourist experience that is highly valued, encouraging the return of visitors to Wales.
The Food Tourism Action Plan encourages the use of food as a tool to increase the attractions of Welsh rural areas illustrated by the achievements of Monmouthshire and Pembrokeshire, which were the first two winners of the Food Destination Awards under the True Taste scheme.
In addition, research by the Mid Wales Food and Land Trust in 2006 concluded that, of the visitors surveyed, 82% stated that provision of good locally produced food was a very important part of their holiday experience and they would pay up to 13% extra to experience it.
From the same source:
(From Food Tourism Action Plan, Welsh Assembly Government, 2009)
Summary of the aspirations and direction of the Food Strategy
1.Local and locality branded foods from Wales will be developed and promoted to markets in Wales, the rest of the UK, and the world.
Well the first surprise was I did get a response some two weeks later, the second surprise, well no it wasn’t a surprise, I got no help at all. Despite a few emails going to and fro, I was told my comments will be discussed with Food Festival Organisers when they meet with wag food. So that was a surprise as I’d no idea food festival organisers were still having meetings, but in fairness why should wag food keep me in the loop on that one?
Then I was told to take my individual points to directly to Narberth Food Festival. Well that was useful – not!!! Why is Narbeth going to answer my questions when wag food, the Paymaster, can’t be bothered taking up Mike’s case on the grounds that each festival is responsible for organising their own exhibiting area and food producers. This to me is a cop out, if wag food are paying, then shouldn’t food festivals be adhering to wag food’s policies? Does this not run along joined up government writing?
Wag food, the department that we pay for to promote Welsh food and drink, gives us Food & Drink policies, stating what must happen to promote food and drink in Wales, but then does little to fulfil them. These policies are only wag words, without any action. I’m stunned that wag food are telling me to talk to Narbeth.
Mike believes his feedback form might be to blame for his eviction, as he stated it should be professional producers at a fesitival and not a stand buying from the Cash & Carry and re-packaging stock. When I asked wag food if they saw the feedback forms they said no – but each event has to maintian feedback as part of their Quality-Systems and to maintain or better their producer /visitor experience in the future. So this proves that if organisers cannot accept constructive criticism, then traders must only put pleasant comments on feedback forms to ensure they get an invite back. So someone please explain how will feedback forms maintain or better their producer/visitor experience? Well obviously they’ll be another waste of time but again another area which wag food have ignored. So the outcome is that Mike has had to find another event, which is not only more expensive to trade at, it’s not local to him so his food miles are massively increased, plus he’s to pay for a hotel too!
To wrap up this post, I wasn’t sure that wag food would help, so it’s as I stated at the start, this is just another waste of my time talking to or at a food department which will not listen. Of course I’m disappointed/furious with the outcome of this scenario. But on a rare positive note from this post, perhaps I should just be grateful to have got two responses, such as they were, more like whitewash to me!
You couldn’t make this up, you really couldn’t…………………………….