Trading Standards Inspectors from five councils in north Wales found that 50 per cent of 244 restaurants, hotels and pubs visited in their areas claiming to serve Welsh Lamb are not doing so.
Hybu Cig Cymru, (HCC) Chairman Rees Roberts said: “I congratulate the trading standards departments of these councils for bringing this situation to light. It’s important that if it says Welsh Lamb on the menu, it’s Welsh Lamb on the plate. Businesses that fail to comply with the regulations surrounding the description of Welsh Lamb could be open to prosecution from the local authority trading standards department, the Rural Payments Agency or other relevant enforcement bodies.”
What disappointing news for everyone involved in the Welsh meat and food industry. Welsh Country magazine has been one of many, encouraging restaurants and eateries to let customers know that they are serving local produce. But this high level of deception found in north Wales is a bitter blow for all who have pride in the quality and variety of our Welsh food.
It’s great news for our exports that HCC have found markets in Hong Kong, Singapore, Dubai and also interest of late in China – but many people are still struggling to get Welsh meat here in Wales. But is there a quick and easy way to stop these cheats who are destroying all the hard work that has been done to promote Welsh meat? If it’s happening in north Wales, what’s happening in the rest of the country?