This was a question from a food producer when we were chatting about the follow-on marketing available for True Taste winners. But it was an impossible question to answer or even make a calculated guess at. The list goes on and on and on, apart from Welsh Assmebly Goverment, WAG themselves, there’s visitwales, truetastetv, walesthetruetaste, foodcentres wales, welshfoodalliance, fork2fork, plus many of our 22 Councils have food sites. But the producer’s real concern was how much has been spent on these sites and what have any of them actually achieved over the years. Who knows this information and who is going to tell us? There’s also an additional query in that beside WAG Food investing our money in food websites, I’m aware that European money has also been invested in some of them which historically in some instances has been in excess of £1.0m. PLease don’t tell me tall this inforamtion shouldn’t be in the public domain – because it should. It’s has never been acceptable that those in power appear to have a total disregard for the value of tax payers’ money – and in these tough economic times even more so.
My normal route to try and help solve this query would be to talk to WAG Food directly, but I have been instructed not to do that, but I must go through the WAG Press Office. But as the Press Office will not answer any queries if they are for welshfoodbites, how do I get this information? Shall we do an article in a future issue of Welsh Country magazine?
Now one snippet of information I could give this producer was the ranking on welshfoodbites: On 16th December, it was 1,534,428 compared over the same period to truetaste.tv at 2,337,646 (Source Alexa taken over 3 months). As at 26/1 we are now up to 1,026, 111 on a 3 month average and one a one month average 919,578. These are not impressive figures for truetaste, especially when they were taken over the period when the producers were being short-listed and then the winners announced. The truetastetv website should have been at its peak, but it wasn’t, but why not? Who is responsible for this website’s poor performance and what are ‘they’ going to do about it?