HCC Puts Up A £5,000 Prize Pot For Supermarket Customers

13 Dec

I received the following Press Release from Hybu Cig Cymru:  Connoisseurs of prime Welsh Lamb and Beef now have another 5,000 reasons to tuck into their favourite meat – the chance to win a big cash prize. Red meat promotion agency Hybu Cig Cymru has put up a £5,000 prize pot, with one lucky person winning the first prize of £4,000 in cash and four runners-up receiving £250 each.

“Shoppers already appreciate the outstanding quality and value of Welsh Lamb and Welsh Beef,” said HCC Market Development Executive Amy Lowe. “We see this prize as being a way of expressing our appreciation to our loyal customers, giving them the chance to win thousands of pounds in the run-up to Christmas. It’s our way of saying ‘Thank You’.”

Notes for Editors

Consumers can collect their special Welsh Lamb and Welsh Beef barcodes from the following participating retailers: Tesco, The Co-operative and Asda. The competition details are also found on Welsh Lamb packs sold by Sainsbury and Waitrose.

Initially I thought what a good idea until reading that this ‘treat’ applies only to the supermarkets customers. My view echoes one irate producer and not a butcher either, who says, “Disgraceful – it’s the independents that need the support, not the greedy multiples: they have a big enough slice of the pie already! It’s the supermarkets who are putting the independents out of business by forcing down prices to unreasonable & unsustainable levels; which in turn will drive more Welsh butchers & meat producers out of business………HCC should not be encouraging such behaviour.”

I will not hold my breath for HCC to tell me what huge competition they have arranged for independents to say thank you to them ……………………….


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  1. James

    January 18, 2011 at 10:24 am

    Im stunned that this offer is only available in supermarkets, especially after reading its remit on its website, where HCC states that it works with all sectors of the Welsh red meat industry from farmers, through to retailers in order to develop profitable markets for Welsh lamb and beef.

    Does this mean that butchers and farmshops are doing so well that they dont need HCC support or competitions to support them and it is the major retailers that really need additional revenues?

    As a keen supporter of my local butchers and farm shops I always purchase my Welsh lamb and beef from them. This is because they provide fantastic service and a wealth of product knowledge. They can tell me where the lamb/beef is from, whether it has won awards, which cut to use and how prepare and to cook them All of these things add value to Welsh lamb and beef and contribute to strengthening the Welsh lamb and Welsh Beef overall brand including and also the branding of local producers.

    I think the very very least that these butchers, farm shops, and direct purcHasing from the farm deserve is the recognition from HCC of the fantastic job that they do in marketing Welsh lamb and beef and supported through marketing activities such as this competition and the press that goes with it.

    The irate producer has my full support and I for one will continue to support my local producers and butchers.

  2. Mr Angry

    January 26, 2011 at 3:05 pm

    Butchers are disapearing all over Wales and the UK but HCC don’t seem to be doing anything apart from supporting the supermarkets – like they need support!!!!
    I have not heard of anything so stupid. Local butchers need our help and support and if you are lucky enough to still have a bucher – use him/her – before you lose him/her. We have so many good butchers in Wales you only need to visit some food festivals to see for yourself.