Congratulations To Carmarthenshire Country Council

07 Apr

Eight Carmarthenshire food producers attended the recent International Food Exhibition at ExCel London Docklands. The businesses, who went under the banner of Carmarthenshire Food & Drink on the Wales the True Taste stand, included Café Fair Trade, Calon Wen, Carmarthenshire Cheese Co, Caws Cenarth, Parsons Pickles, Prima Foods, Proper Welsh and Tregroes Waffles.

IFE is 2011’s largest gathering of international food and drink suppliers with, over 1100 exhibitors from around the world having the opportunity to showcase thousands of new products to a massive audience of UK and international buyers.

Attending the four day event proved extremely beneficial in view of the quality of potential buyers visiting the stand. Producers who attended have between them generated important leads from supermarkets, wholesalers, airlines, independent stores, delis including own brand opportunities and potential export. From initial enquiries business in excess of £200,000 per annum could well be generated from attending this prestigious event. This will have a knock on effect in ensuring the sustainability of local businesses and jobs within the county’s rural economy.

Carmarthenshire County Council head of economic development Wendy Walters said: “Carmarthenshire producers are being recognised on the international stage for the quality of their products. Buyers were seeking out the stands for specific companies showcasing their products. It is pleasing to note the continued success being enjoyed by the county’s food producers.’’

Steve Peace, director of Carmarthenshire Cheese Co, who attended the show, said: “Without the ongoing support of Carmarthenshire County Council, we would not be able to attend such events. Continued attendance is important for the development of our business and it is imperative that as a local company we attend to get our products to market to drive up sales.”

 Carmarthenshire County Council has long recognised food as a growth sector within the county and are committed to providing assistance and support to businesses whether established or a start up.

As we always do with relevant food news we receive, the above Press Release has just been circulated around our Best of Welsh & Borders producers, that are working with us in Welsh Country magazine and welshfoodbites. We’ve already had a response emailed in – gosh that was quick!! 

I was a visitor to IFE and once again saw the effort that Carmarthenshire Council puts in to promote their food producers, it’s such a shame that other councils don’t recognise the contribution that their own local producers make to the local economy, and support them accordingly. Well done Carmarthen Council

 Producer  – Caerphilly

Carmarthenshire Council certainly seems to be proactive on the food side. But where Carmarthenshire leads, will other Councils have the vision to follow? Is your council working harder for food than Carmarthenshire? Do let us know………


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  1. jojo

    April 11, 2011 at 3:59 pm

    let’s all move to carmarthenshire. No point in hoping that other councils will follow their lead – this is Wales with wag!!!

  2. powys lad

    April 13, 2011 at 8:38 am

    Bit of a long shot this – I guess there’s no point hoping Wag will grant fund some of us producers to move to Carmarthenshire………. well maybe not!
    It’s a huge pity and very unfair that all councils don’t give the same priority to food as Carmarthenshire has done. I think Carmarthenshire and Pembrokeshire are the only 2 councils that even have a food officer, that says a lot as we have 22 councils in Wales. Food a priority? How can it be with 2 out of 22 – it’s a serious situation and I wonder if Wag are able to do anything or is it purely down to councils deciding what they think is important.
    I’ve only lived in Wales for 6 years, but I didn’t realise that there was such a huge disparity between councils and their food policies.

  3. jenny

    April 13, 2011 at 9:03 am

    Wish I lived in Carmarthenshire – this sounds a great event and wonderful of CC to arrange it for some of their producers.
    Sadly I can’t afford to move to Carmarthenshire

  4. producer

    April 19, 2011 at 10:54 am

    let’s all move to Carmenthenshire – NOW
    it’s not fair that all Welsh councils don’t support food producers in the same manner that Carmarthenshire does. Why can’t wag put pressure on them to do so if the food industry is so important to Wales?

  5. Gwynedd

    April 19, 2011 at 3:57 pm

    agreed let’s all up sticks and move to Carmarthenshire
    they are doing a good job just a pity other Welsh councils can’t match them
    food a priority in Wales, no I’m afraid too many councils have other priorities

  6. trader

    April 21, 2011 at 10:04 am

    If I could sell I’d move to Carmarthenshire with the job they are doing.
    Wales has never been a level playing field, but this site does show how bad things are on the food side. As a trader you don’t think about which county will support food best, you stupidly believe all Wales is all fair, until you learn a little more about life in the food sector and whose faces fit with wag.

  7. Flintshire girl

    April 27, 2011 at 8:30 am

    Carmarthenshire would be over crowded if we were all able to move there. It’s sad and very annoying that all Welsh councils don’t have food as high on their agenda as Carmarthenshire do. I don’t see why Wag can’t encourage councils, or if necessary put more pressure on councils to support us. If micro and small business are going to help grow the Welsh economy in the years to come, then councils should have food as a priority. Why can’t Wag help us?

  8. hi

    April 27, 2011 at 8:33 am

    If I’m going to continue the gamble and stay in food, then I wish I could sell my smallholding and move to Carmarthenshire. It’s unfair that they have all this support and the rest of us can paddle our own canoe or sink!