I received another press release about True Taste last week with a message saying: Any members of the media who would like to cover Wales’ The True Taste Food & Drink Awards ceremony, contact a person in Wag. I’m not sure if this is meant to be classed as this years’ bulk press invitation, or if it’s just Wag’s suggestion that we report on it for them …………………
I asked Wag if they could send the results through to me, embargoed, so we could get them on our website pronto. But for the first time ever, I had to sign a confidential disclosure agreement that I wouldn’t release this information any earlier than their embargoed time. Yesterday I received a press release from the Welsh Government Newsdesk, embargoed, but nothing for me to sign, trusted as a journalist to do my job – yippee!
The excitement and anticipation is building as to who will win what and I’m unhappy that I, as media, not only can’t be trusted with confidential information, but that I would want spoil the thrill of the moment when the gold winner is announced. I have never been 100% behind the way Wag have devised the True Taste Awards and much prefer the Great Taste Awards, who judge producers to win 3, 2, and 1 stars. Three stars means. ‘wow you must taste this product’ two stars means ‘ faultless’ and one star means ‘close to perfect.’ But there is no way I would mar this special moment for any producer and I trust my journalistic colleagues will act as professionals and obey press release that are embargoed.
The True Taste results will be on welshcountry.co.uk and also welshfoodbites.co.uk as soon as we are allowed to release them.
For those of you that are heading to Llandudno next Thursday, have a wonderful night, we’ll be thinking about you and the Welsh Country team want to wish our Best Of Welsh & Borders producers going forward for True Taste Awards, the very best of luck. I have my fingers crossed, well not literally or I couldn’t use my keyboard, that you all win gold, but if not, it’s still a great achievement and we know how hard you have work, particularly these last few years!!