Held on Saturday 1st October in the market hall in the centre of Brecon, this is one I didn’t attend as I went to Bridgend and one I didn’t get much positive producer feedback from. But on Saturday, I had a meeting in Brecon and called into one of my regular coffee shops in the midst of the town.
Chatting with the owner, I was disappointed and angry to learn that this coffee shop knew nothing about the food festival taking place about 5 minutes walk from their premises until the morning itself!
What a farce. I am fed-up of repeating myself on lack of PR & Marketing of many food festivals, and no doubt you are bored of my reports too now, but if organisers cannot manage to inform their local shops and supply decent sized posters and flyers, to plaster the town with, then why are they bothering at all?
This particular coffee shop hadn’t geared up for any extra trade. They’d not produced extra stock and more importantly – not brought in any extra staff. It’s back to my regular grumble, communicate, join up the writing, make everyone aware of what’s happening and encourage the locals to support this event and also bring in the visitors too.
After this year’s festivals, I hope Wag engage brain and have a serious re-think, not only about how they allocate their funding, should there be any, but how this money is spent. Are celebrity chefs really worth bringing in? If Wag allow this situation to continue yet again in 2012, then it’s up to the food producers to vote with their feet and raise their voices to get some basic improvements made.