Producer Feedback On Cardiff Bay Waterfront Christmas Market

22 Nov

Rumours are flying fast today as I hear of another Christmas Fair that was unable to emulate the success of  Landeilo Christmas Festival of Senses would made massive efforts on the same weekend. Producers have  been giving me an update on the Cardiff event, which took place from Thursday 17th – Sunday 20th

Thursday and Friday ran from midday until 8.00pm, with Saturday running for 10.00 – until 9.00pm and Sunday 10.00 – 6.00pm, long hours but traders don’t mind that if they are taking plenty of cash. Well to do take lots of cash, you need lots of customers and sadly Production 78, who I’m told were the organisers, were unable to deliver on that front. Result was that trade was absolutely appalling. With tempers fraying as traders not only wasted time, money and often fresh stock, they were looking at what appears to be broken promises of live music, street theatre, craft workshops and Father Christmas, instead they got a school choir and canned music with the same cd being played continuously. They were also told that there would be marketing and advertising behind this event. But as a journalists and publisher- with a huge interest in food – I only knew about this event because one of our Best Of Welsh & Borders producers told me about it. Not a single press release did I receive – so not much marketing there guys! Now if this wasn’t bad enough, I am told that traders had to pay £1,000 for their stands which I’m think it is on a par with the high prices charged by The Royal Welsh, but in fairness to the RWAS they can always get the punters in.

What continues to annoy and puzzle me about organisers is that they appear to pluck a tradestand price out of the air and haven’t the slightest thought as to what profit margins our food producers can actually work on.             

Wag are not at fault on this one, they are blameless as they didn’t put any of our hard-earned money into this event. But not blaming Wag doesn’t make me feel any better, another poor event is not the news I wish to hear. In some ways I’m sorry I didn’t attend Cardiff to see for myself waht actually went on. But I’m sure I’ll get further feedback as the week goes on as I know quite a few of our Best Of Welsh & Borders producers were in attendance .


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  1. trader

    November 23, 2011 at 10:49 am

    An expensive shambles.
    I just wish Kath had been able to attend and had seen for herself what a shambles the whole thing was.
    I regret going there and I wish that we had a means of adressing things like this.
    Basically organisers have us over a barrel. We’ve always trusted these people, but where was the advertising and marketing? Did they send out any information to the press at all?
    For traders to waste such a large amount of money is worrying and upsetting.
    It was no wonder traders lost their tempers along with their money.
    How much longer can we put up with this?
    Thanks for putting this report out into the public area.

  2. local lady

    November 23, 2011 at 10:51 am

    I live in Cardiff and knew nothing about this
    felt sorry for all the tradespeople who had such a bad time. there was some fabulous food on offer but not anything like the people needed to make it a good event

  3. Jazz

    November 24, 2011 at 3:12 pm

    Fiasco, an expensive, total fiasco.

  4. not funny

    November 25, 2011 at 4:09 pm

    this event was not funny.
    I can’t believe firstly the cost of stands and then what a rotten job the organisers did, or didn’t do.
    Where were the lots of people that we were promised?
    that’s yet another event I will not do again, if I’d money to throw away I’d give it the Noah’s Ark appeal not to these rip-off merchants
    I thought the Royal Welsh was pricey, I can now think again.

  5. DrinksfromWales

    January 21, 2012 at 11:44 pm

    As someone who takes a very keen interest in these things, and who lives in Cardiff, this is the first time I have ever heard of this event ! And I trawl trade press, have google alerts etc. It must have been utterly shambolic in organisation and there must have been zero marketing.