FOI 5995 – Welsh Food Festival Funding – At Last

17 May

Was it worth waiting for? I’ll await your views!!!!

It’s taken a lot of time and a great deal of effort to get this list and I had to resort to asking for it under Freedom Of Information Act, so I hope that you appreciate the effort involved!!!! I’m not sure that you’ll agree with Wag’s and Visit Wales’ decisions, but sure you will let me know by posting your comments or email me with your views.

My initial concern was that two events that run in early March Saundersfoot and a Swansea festival and will run again 2013 but still count as in this year’s budget have not been shown. So I’m asking if this is an error or if these events are running again next year. My other surprise is that Fish Week now appears in this budget taking out a whacking £31, 671. I thought that this event was funded under RDP for 2007-13 and last year received grant funding of £55,636, plus £30,711 from Pembrokeshire County Council, in 2010 grant funding was £77,157. I have also asked why Fish Week is now being taken from the festival budget.

In case you wish to know, 52 food festivals applied for the Food Festival Grant Funding Support for 2012/13  and to save you totting up, I’ll tell you that only 33 festivals were lucky enough to get funding, with some as always, appearing luckier than others. I’m interested to know if any of the food festivals got the amount of money they applied for. I’d also like to know how those in power wokred out the amounts they were going to offer each festival, but even I can’t be bothered to pursue that one!!!

I do wonder about the wisdom, or lack of wisdom, in that Newport and Neath have each been given £8k – £9k but they are  running on the same weekend, as it Brecon, though Brecon will obviously draw from Powys for producers. But do we really have enough quality producers to put on three good festivals?  Time will tell, but I do hope these three festivals, maybe more than most put some serious energy into their promotion and marketing. Traders you have been warned, please ask before you pay, because unhappy Best Of Welsh & Border producers I do not need!

Wag’s ‘Big 3’: Abergavenny, Cardiff and Conwy have all had budget reductions from last year, but 10/11 was the final year on a 3 year plan, funded under the Total Supply Chain Efficiency Funding. These all had huge increases from 08/09 – 10/11, for example Conwy went from £25k, to £43k to £41k and now this year gets £33,683.61. What continues to puzzle me is that wag has been sounding off for years that festivals must try to get to be self-funding and these three have the best chance for sponsorship, but they are still well funded as wag has now decreed that they have been awarded ‘international’ status which is an easy way of wag saying: “don’t worry we’ll keep funding you guys”…………………………..
Any further updates will of course be posted.

Name of Date Amount of
Festival Funding
Gorseinon Food   Festival 28-Apr £8,460.00
Riverside Food   Festival 20-May £2,249.00
Caerphilly Food Festival 26-May £9,753.00
Welsh Perry   & Cider Festival 1 – 4 June £5,260.00
Llyn Land & Seafood Festival 2 – 3 June £8,230.00
Gwyl Fwyd Castell Newydd Emlyn 16-Jun £7,133.80
The Pembrokeshire Fish Week Festival 23 June – 1 July £31,671.00
Hay Food Festival 30-Jun £2,601.00
Llandysul Food Festival 30-Jun £5,644.00
Festival – Margam Market Day
01-Jul £9,889.20
Cardiff International Food & Drink 6 – 8 July £25,608.85
Cardigan Bay Seafood Festival, Aberaeron 08-Jul £9,500.00
Eating Green /Cider Palooza Festival 12 – 14 July £5,000.00
Really Wild Food & Countryside Festival 27 – 28 July £11,963.77
Lampeter Food Festival 28-Jul £6,150.00
Carmarthen Food Festival 01-Aug £6,500.00
Cardigan River & Food Festival 11 – 12 August £10,400.00
Welsh Food Festival 1 – 2 September £6,225.00
Aberystwyth Food & Drink Festival 15-Sep £7,418.61
Abergavenny Food Festival 15–16 September £46,800.00
Narberth Food Festival 21–23 September £8,161.40
Mold Food and Drink Festival 22- 23 September £8,025.00
Feastival  (Bridgend) 28- 29 September £9,900.00
Newport Food Festival 5 – 6 October £8,105.97
Neath Food and Drink Festival 5 – 6 October £9,999.00
Brecon Beacons Food Festival 06-Oct £4,480.00
Anglesey Oyster Festival 13 – 14 October £3,098.00
Mumbles Oyster Fair 19 – 21 October £9,500.00
Llangollen Food Festival 20 – 21 October £4,000.00
Gwledd Conwy Feast 25 – 28 October £33,683.61
Cowbridge Food and Drink Festival 27 – 28 October £9,900.00
Hay Winter Food Festival 24-Nov £1,771.00
Abergavenny Christmas Food & Drink 11-Dec £2,200.00


Wag’s list has now gone up on and of course it has been sent around our Best Of Welsh & Borders producers, so at least some of the rumours which have been frantically doing the rounds, will now be quashed.


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  1. trader

    May 17, 2012 at 3:04 pm

    Congrats team for keep going on until you get the stuff we traders need and want.
    A time consuming job for you that would not have been necessary if wag communicated to you lot and to us.
    I’d have loved to have been a fly on the wall when the people in charge made their minds up on who got what.
    well done

  2. Ben

    May 18, 2012 at 8:28 am

    Interesting to have this at long last
    You sent out a funding list last year and that was the first time all us traders knew what each festival got. I’ve dug out last year’s list and can’t work out how wag have decided to make their offers to the organisers.
    as for festivals being self funding, are wag making on eof their unfunny jokes when the big 3 festivals still get the most. If festivals can get other support and sponsorship, surely it has to be those three.
    Do wag take into account how much other sponsorship these guys get in, bearing in mind sponsorship will still be agreed after wag offers have been announced. Not at all sure how that makes any sense.

  3. producer

    May 18, 2012 at 3:25 pm

    what a job you took on getting this for us. I got my list emailed to me through best of welsh and just want to pass on my thanks
    read your report and comments with interest and do agree with what you have said.
    I cannot understand wag saying festivals should be self-funding and then continue to support so heavily their big 3. What sponsorship and other council fuunding are these guys also getting? International status be blowed and as for visit wales’ contrbution in choosing who gets what, what money have they put in from their budget?

  4. Another Producer

    May 19, 2012 at 10:50 pm

    Thank you for your persistence in chasing these figures. I wonder what the big secret was that WAG saw fit not to publish this? So much for the “open society”!
    I have seen a single report by Miller sent to one festival, and was under the impression that each festival had a separate report. This was not included in the full report.
    The report criticized a festival on several points. The following year the festival was run exactly the same and received funding and this has been repeated this year. So what was the point of the Miller report? Was there any follow up? Was it just to tick boxes at a huge cost to us all?
    How much more money can WAG waste at our expense?