Clear Guidance HCC – Where Is It?

18 Feb

I’m intrigued to know what plan of action HCC are working on to help our butchers and inform and re-assure the Welsh public about the horsemeat fiasco. But maybe I’m just being silly by assuming that HCC are working on a plan! I have no idea how HCC are going to calm and assure the Welsh public, but it is certainly a job that needs doing and should have been done ages ago as this horsemeat fiasco continues, I also want to now how they are going to convince those in the industry that they have an action plan, but do they? This story is NOT going to go way, and most of us are convinced it is going to get worse, but HCC must do more to reassure the public and help the meat trade that is paying their wages.

True to their press release, the NFU did take adverts in national newspapers. In case you didn’t see any let me update you . I saw the Daily Mail on Saturday and saw two consecutive half page adverts. The first was headed – Leading The Way In High Standards, Great British Farmers Are Proud To Produce Great British Food – Buy British. The second advert was headlined with three different logos and Quality Assured. It stated: All fresh beef, lamb, pork or bacon that carries the Red Tractor or Quality Standard labels meets high production standards and is fully traceable back to independently inspected farms in the UK. It’s the easiest way to be sure of the provenance of the meat you’re buying. Plus there was no chance of readers missing the Union Jack flag either!!!

So the NFU are now getting a positive message out to the public which is something and so needed. Of course I’d have liked them to do it earlier as this scandal rumbles on, but then I’m not called impatient Kath for nothing! I’m just grateful the NFU are not ignoring this situation. However I’m still not convinced the public understands the ‘assured food standards’ label. My view is that this logo message needs to be continued and hammered through to the public long and hard, until it is as identifiable as say some national food chain logos! My other concern is their Red Tractor logo, which I understand only applies to meat in the supermarkets. Of course the supermarkets would be well looked after wouldn’t they? But how about looking after the local butchers by focusing on them too?  Don’t they deserve your support too?



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  1. Butcher

    February 19, 2013 at 9:45 am

    Someone else has said it Kath, you are best giving up on this
    you have found out so much, but you haven’t a hope in h – – – of getting HCC to do the job they are paid very well for.
    HCC have never supported local butchers, they have never used people like you to get our message through to Welsh public. Many of those people need to learn about cheap meats cuts and how to cook them, they need to be pushed to use local butchers, but HCC have never bothered to do this.
    HCC have always pandered to supermarkets, they must have their trips abroad, so looking after local butchers can’t match that. But as you have shown HCC don’t know we exist, literally.
    Sure no-one has ever stood up to HCC before and you’ve left lots of egg on their face which we in the trade have enjoyed.
    We need more support and so do you for doing such a great job for us.

  2. Meat Man

    February 19, 2013 at 1:01 pm

    I’m sad to say this but I agree after the effort you’ve out you should back off
    it’s pointless trying to talk sense to HCC they are arrogant
    of course HCC should be working hard to project our image in Welsh meat, it should be helping local butchers but they can only talk to those that have told them they exist.
    What a load of utter rubbish they talk
    cheers for your efforts at least we have you and your team on our side but would realy have liked HCC fighting for us not against us.

  3. Mr H

    February 19, 2013 at 3:51 pm

    HCC make a plan, react to a serious problem in our business, rebuild the public’s confidence, don’t make me any angrier than I am already
    their attitude is let’s do nothing, we’ll still get paid we can still pay our mortgage without worrying

  4. producer

    February 20, 2013 at 12:57 pm

    clear guidance from HCC, you are having a laugh. We struggle to get any guidance from HCC, let alone anything clear or helpful, they are not on our planet and never have been. This has been the same since they were set up.
    Their focus as has already been said, is trips abroad and supermarkets
    But now wonder if they have any jobs going, think I’d like to be on that gravy train be less stressful than my life