Another Survey Guys

27 Feb

I’ve not had this officially sent through to me, but thankfully an on–the-ball producer was kind enough to keep me in the loop. The following has been sent to Welsh producers by wag food:

Food and Farming is a key priority area for the Welsh Government and significant resources are directed to support businesses in this sector. To makes sure that support is targeted effectively, we need to maintain a good understanding of what challenges Food and Drink businesses in Wales face.

The Food & Market Development Division (FMDD) has commissioned Strategic Marketing to complete a sector survey of Food & Drink businesses in Wales. This follows on from work carried out in 2012 and will help us to monitor changes in the industry.

I would like to encourage you to participate in the survey should you be contacted by Strategic Marketing and in doing so help to develop appropriate support for your sector.

In the meantime, should you have an enquiry relating to the business support currently available from the Welsh Government you can contact us via the dedicated 03000 6 03000 business services helpline number.

We look forward to the results of this survey and to working with the Food & Drink industry to ensure that Wales continues to grow and excel in this sector.

Please don’t ask me for the survey results from work carried out in 2012, by Strategic Marketing, a company that I understand is based in Cardiff, because I haven’t got any information about it if any has been produced – sorry.

I’m aware that some of you are not keen on doing this sort of thing, in the past you’ve always been careful of what you say because of previous repercussions, but the way I’m looking at this is – things have to change in this industry. You can off load your moans and grumbles to me and often if required I can take these up for you, with varying amounts of success. But in fairness, this is not my ‘proper’ job, plus as you well know, wag doesn’t always listen to me. Not sure why that is …………………!!

Now with a new person temporarily in the hot seat with a further new person due in sometime, this is where we are now. Let’s look to the future, albeit with our fingers crossed. So my advice, if you do get a call and I’m not privy to how many producers they’ll be talking to and how they are selected, I’d like them to use our Best Of Welsh & Borders producers list or at least allow me to put names forward , but that aint going to happen is it? I’d advise say what you think, say what you feel, what help you need and why, but please be constructive.


So that’s my view and it goes without saying you can take or leave me advice, I’ll not be offended, promise, just don’t forget it is YOUR industry and YOUR futures. I’ll welcome any feedback posted, which will of course be in confidence as always.


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  1. Kermit

    February 28, 2013 at 4:06 pm

    I wish I had your confidence in this latest survey being any use. If you don’t know who they are going to contact and what they are going to ask, that does help us much.
    I was hopeful like you the new broom would make a difference but A. N OTHER survey which no doubt costs a fortune does not get my vote. Not that anyone in wag would care what I think. But surely wag care about what you think, don’t they
    I’d like to see a full list of who this survey group are going to contact and if it is the same lot whose faces already fit with wag and that already get all the grants going then it is A.N.OTHER waste of time and our money

  2. admin

    February 28, 2013 at 4:26 pm

    Thanks for leaving a comment.
    I’m getting so disheartened with wag food and that was before the horsemeat scandal broke, that maybe I’m grasping at straws. I hope not, but who really knows?
    I’m trying to look at it this news that at least wag is asking food producers what they think and it is not Miller Research that is doing it this time! I have to believe that is progess for now.
    I too would love to know who they are targetting and the questions to be asked.
    If wag cared about what I think about food I would have spent the last 8 years knocking my head against their firmly shut door. Remember I was told about this survey it was one of our producers from Best Of Welsh that kept me in the loop – so I’m still not flavour of the month/year at wag food.

  3. producer

    March 1, 2013 at 2:02 pm

    I’ve yet to met a trader who has any faith in a wag food survey unless they have their noses in the wag trough already
    at least we have a change of survey company

  4. producer

    March 4, 2013 at 10:21 am

    I don’t trust surveys – because for a survey to be worthwhile, answers must be honest, questions relevant not loaded. To achieve that, producers need to trust the people doing it. If that trust is not there, which in wales it never seems to be, it’s simply more money wasted and achieving nothing at all.

    I don’t see this as a solution. The trust in wag food has been destroyed over the past 5-6 years and you’ll need a miracle to restore confidence from the producers’ side and this department .