Pork Takes Centre Stage Say HCC

08 Mar

I’ve just been told by HCC, Hybu Cig Cymru, that pork takes centre stage, when in my view Welsh pork has never even been on HCC’s stage. In fairness I do have to congratulate HCC for being better late than never in recognising that Wales does have pork producers. That’s great news after all my hard work for posting on this topic, but there’s no need to thank me HCC, I enjoy helping you, really I do!!!!

Now back to pork and the gist of the news from HCC is that they have now produced a recipe booklet that highlights how pork can be easily combined with flavours from around the world. Apparently this booklet is available at independent Welsh butchers and multiple retailers. But don’t forget that HCC can obviously only send their booklet to those Welsh butchers that have contacted HCC to tell them they exist.

I’ve spent considerable time asking HCC for the number of independent butchers in Wales, but they can’t give me this information, so make from that what you will! Welsh Country magazine has pork producers with us on our Best Of Welsh & Borders listing, and they are not happy that HCC have ignored them for so long whilst they focus on Welsh Beef and Welsh Lamb. You’ll no doubt we aware that Wales has PGI logos for beef and lamb, but nothing for pork, hence it’s not been a priority for HCC, only for our pork producers. HCC say they have produced this brochure for retailers as part of their campaign to support the Welsh pig industry – well I’m sure I will not be alone in saying about time too, but many thanks.

HCC believe that shoppers will be inspired by this booklet and then support their local pork producers, well only time will tell on that one, but as I’ve already said, at last HCC are doing something for Welsh pork.

The press release from HCC arrived this morning and was promptly sent around our Best Of Welsh & Borders producers that are involved in the Welsh meat sector. But within the hour we had an email back from one butcher asking if we had this in pdf format!!! Not sure why as yet, but it doesn’t sound to me as though he’s received a supply……………………………………..


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  1. Trader

    March 8, 2013 at 6:40 pm

    I saw this booklet on display at the Winter Fair. I asked if I could have a few, but they did not have any apart from the display booklet.
    I telephoned for a supply and have been giving them out for the last few months. In fact I have nearly run out. HCC are really on the ball with this one!

    I suppose this booklet is better than nothing. Shame their website does not have any pork recipes, or any information for the pork producer or consumer.

  2. meat man

    March 11, 2013 at 10:44 am

    What utter rubbish. Pork has never ever, ever, been centre stage for HCC, even poor relation doesn’t cover pork in HCC’s plan, should they have one.
    Of course I’m sympathetic with butchers, being one but pork producers have never been looked after by HCC. I’ve never heard such twaddle from them and the deputy chap in my life. Why can’t they help instead of hinder us?
    As if fighting for our livrs agaisnt the supermarkets is not tough enough. I’d prefer not to read all this flimsy flannel, because they are convincing on-one. Not the meat trade, because we know the truth, not the public because they wont see HCC’s marketing plans as little of it works. Sure the dep.min. statment will not make headlines in the Welsh newspaper press either if it makes the papers at all but at least he still gets paid.
    I can’t stop myself visiting this site, but it does wind me up. So much money wasted because civil servants don’t understand the market they are working in.