Tradestands For Royal Welsh Food Hall – Can You Afford To Go?

28 Mar

One of our Best Of Welsh & Borders producers kindly sent me through the application forms for the Royal Welsh Food Hall. For a single fronted stand the cost is £580, with vat it takes it to £696. For a corner stand the cost is £680, plus vat makes it £816.  I’m not 100% certain what prices were paid last year. I did post on last year’s event on 25th July, quoting prices of £750 & £900 inc. vat, but no offical confirmation that these were correct. I’ll try get confirmation so we get a better idea, year on year. For 2010 the information sent through to me showed a single fronted stand £355 plus vat and £405 plus vat for a corner stand. In 2011 prices I have show £600 plus vat which is £750 for a single fronted stand and £700 plus vat for a corner stand which is £875.

Regular readers and our Best Of Welsh & Border producers will know my views of RWAS , it’s not one of my favourite events. The  Food Hall in my view leaves a lot to be desired, despite wag paying a fortune for this new uninspired building and the regular payment they make to RWAS too.

I am assuming that the Farmers’ Market will run again this year; but I’ve not heard officially. I do hope that it is because it’s the only way that the smaller producers can avoid being excluded from the RWAS, purely because of the high tradestand prices. The downside is that the market cannot take a huge number of stands, so that again disappoints some. At last year’s Winter Fair, there was a Farmer’s Market in front of the Member’s new building, but again I’ve not been told if this will be running at the Spring Fair or RWAS itself. That idea was good, but there were flaws in the execution and organisation that need improving. But my moan is s if visitors to RWAS cannot get local food easily, then wag food, along with wag itself are not doing their jobs properly. With all the pomp that RWAS comes with, surely this should be wag’s duty to showcase Welsh food. Wag should be bending over backwards to find ways to encourage as many micro and smaller producers to attend as possible. The reason this doesn’t happen is that high stand prices in the Food Hall literally price them out of that market. So it’s down to wag to find these guys alternatives that will allow them to attend too. It’s so easy for wag in their ivory towers not to think of the added costs for producers, apart from producing their food, extra staff, transport, somewhere to stay, it’s a long list of add-ons. But that is fine if they are taking lots of money, but paying out so much money for the Food Hall is not an option for many.

I’m sick and totally fed up of going around the Food Hall and seeing ‘producers’ who often for example only have a token greenhouse in Wales, yet this still qualifies them to get into the Food Hall, even though their reasons for attending is to make supermarket contacts and direct visotrs to supermrkets to by their produce. If this is the game wag food has to play, fair enough, but don’t neglect the micro and small producers. I’m realistic enough to know that some of or micro producers will never, ever want to grow their business, so much so I now dub them ‘pin-money producers’ but take those out of the scenario and we still have a raft of super producers that really need some support. What hope have this group of producers of growing their businesses if wag continue to take this negative attitude year after year? We all know what happens to acorns if they are nutured – but can’t  wag food do this for our micro/smaller producers?



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  1. producer

    March 28, 2013 at 4:03 pm

    No I can’t afford to go there
    Thanks wag for welcoming us smaller producers
    It’s another of your own goals

  2. producer

    April 3, 2013 at 3:55 pm


  3. producer

    April 4, 2013 at 8:36 am

    No I can’t
    But I’m sure cost wont be a problem for wag’s favourite food companies

  4. Mr T

    April 4, 2013 at 8:39 am

    My only choice is farmers market if my face fits well enough to get in there. I’m told there are restrictions there and not mnay stands.
    RWAS should be a massive showcase on Welsh food, but it isn’t as too many smaller producers would love to go but we are always priced out and no-one at wag cares about our situation.
    Wag wants companies that want the supermarket route, they are welcomed but the rest of us are of no interest.
    So no change there then.

  5. cheese

    April 4, 2013 at 2:19 pm

    It’s a no from me too just because of price

  6. M

    April 9, 2013 at 9:33 am

    As per always, I can’t afford to take a stand there.
    Micro and smallish producers ike me are priced out of RWAS as always.
    This should be a showcase of the best of Welsh food but it’s down to costs and the bigger boys can alwasy find the money to go there even if they only have one greenhouse or field in Wales.