Conwy Food Festival Does Go Ahead

16 May

I’ve heard so many rumours about whether this festival, due to run on 26th – 27th October is actually going to go ahead. This year the festival has received government funding of £10k, which is a huge drop from the £33,683.61 they received last year. A couple of Best Of Welsh producers have called in saying they are sure this festival isn’t going to run this year, purely because of the cut in funding. I’m was told that £10k covers about 7% of their costs and if it does go ahead stand prices and tickets prices will have to be increased.

So yesterday I contacted wag food about the rumours that were circulating about various food festivals. They were very quick to respond to me saying they had not heard of the Conwy food festival being cancelled and my government contact very kindly gave me a link to Conwy’s food festival website and I went that way to ask Conwy directly. Not had a response so far, so I’m taking this as a rumour only until I hear from Conwy directly. Well, it must be telepathy working, because I’ve now had an email response from Conwy saying that these are rumours only and the festival is certainly going ahead for what will be their  10th Anniversary. I’ve of course asked if tradestands and ticket prices will be increased and when I get a response I’ll let you know.

It will be interesting to see how many festivals this year raise their tradestands prices to cover the government festival grant shortfall. Food producers are of course not happy to have stand prices increased because of course that cuts into their profit margins. If festivals then cut back on promotion and advertising then must make the decision as to whether they can take a gamble on attending.



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  1. andy

    May 16, 2013 at 4:07 pm

    Gorseinon Food Festival [WAG funded ]was again very well attended.
    Unfortunately the following monthly market wasn’t.
    Does anyone have any thoughts as to why festivals don’t create a kick on to local markets.

  2. admin

    May 17, 2013 at 8:22 am

    Hi Andy
    I can understand your frustration with markets that are not busy, as you’re not the only organiser that I’m hearing this from along with moans from many of our producers.
    Playing devil’s advocate here: in theory markets have been funded along with farm shops and box schemes to the tune of £800k plus another £100k courtesy of the Supply Chain Efficiencies Scheme.
    When I talk to punters at food festivals they are usually totally unaware of local markets. They appear to look at food festivals as a one-off, a family event where they can spend a good few hours.
    I think it is well past time maybe organisers talked amongst themselves and see if they can sort out common problems and share ideas they have tried that work. I also think at food festivals that producers should do more to promote the markets and festivals that they are going to as well. It’s marketing isn’t it and an area where many producers fail or simply ignore.
    I’d like to return to running a regular page of market dates in Welsh Country magazine, which would act as a reminder to people, but not able to do that unless wag fund it.
    My simple view is that markets have to be marketed, but how is not straight forward. I also feel that linking into the 3rd Saturday of the month instead of a weekly market makes marketing even more horrendous to get that message across.
    The more I think about it I cannot see that punters ever make a link with food festivals and food markets and it is down to producers to push more.
    Could Gorseinnon festival not have found you a space on the day to do some promotion work for the market? Surely you can charm Bill, can’t you?????
    If I can be any help please email me.

  3. andy

    May 17, 2013 at 8:37 am

    Rural Swansea Action had a stall at Gorseinon Festival giving out promotional fliers of markets in the area. Questionnaires returned said that a very high percentage of customers would use local markets in future but it didn’t happen.

  4. admin

    May 17, 2013 at 8:47 am

    Ian and I spent hours there – including lunch and a lot of chat but this stall didn’t grab either of us, oh dear another failed idea.
    so much for questionnaires then!

  5. trader2

    May 17, 2013 at 3:50 pm

    thanks for news of this one
    pleased it’s going ahead after all the rumours
    hope the rest are too