Archive for November, 2013

Scottish Food Charter

29 Nov

Thought you might be interested in this news which was sent through from Scotland.

 The 2014 Food & Drink Team is delighted to be working closely with Glasgow 2014 in the development of a Food Charter.

 This Charter will set the standards across the main product categories and the appointed caterers will work to these. What this means is that caterers will be expected to look to Scottish food & drink producers first, and to those meeting specified quality criteria. So for the 60 tonnes of potatoes; over 10 tonnes of seafood; 25,000 litres of milk and 100,000 loaves of bread, to name but a few, the caterers will be looking to our native producers first.  Our aim is that this Charter will be adopted by the Ryder Cup and key Homecoming events and, crucially, become a legacy document for the country to influence high quality Scottish sourcing way beyond 2014.

The Food Charter launched on the 29th of November 2013.

I guess I can only hope that Wales will soon follow Scotland’s lead and give the same support to our Welsh food and drink producers.

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Autumn Pembrokeshire Food & Drink Evening

27 Nov

Last night, Tuesday 26th November was apparently the correct night for the above, despite the invite saying Wednesday November 26th. Of course regular visitors to welshfoodbites will be aware that Ian and I were not allowed press tickets to attend and were told that this meeting was purely for Pembrokeshire producers, the public and press were not invited.

The evening agenda was as follows:

Food Rating Scheme – what does it mean for food and drink producers. This presentation and Q&A was taken by Peter Cole senior EHO officer.

This was followed by ‘New food and drink strategy for Wales 2014-20’ taken by Keith Smyton, Head of Food Division WG – your chance to have your say.

This was followed by Total Food Marketing mentoring support opportunities and AOB.

Well the feedback I’ve had today is that the main concern of producers, the ‘New food and drink strategy for Wales 2014-20’ was a total nothingness, ‘your chance to have your say’ was not at all accurate. Mr Smyton appears to have had his hands tied and nothing can be said from wag food until Alun Davies the Minister for Natural Resources gives his speech on Monday at the Royal Welsh Winter Fair. It is interesting though that comments from some producers said that Mr Smyton indicated that he wanted this consultation some time ago. But can’t confirm this ‘gossip’ for sure as I say I was banned.

Now you’ll all be delighted to hear that Ian and I have not been banned from this meeting – surprise, surprise! In fact the wag food team have been most helpful even down to answering my question as to whether an official press release will be issued. You’ll be pleased to know that an official press release will be issued and all our Best Of Welsh & Borders producers will get it emailed to them as soon as possible.

From our understanding and chat from producers, which might or might not be true, the Food Team in Aberystwyth has been transformed with very few of the old guard left in place. I can already here some of you cheering, but until I know for sure, who’s in, who’s out, and who’s doing what role, I’ll wait and see.

We can only hope that this all bodes well to a more open and more commercially thinking food department that is going to listen to all sides and become constructive open and fair to all, whatever the size of the company. I hope that Mr Smyton’s hands are not permanently tied which will prevent him doing his job and as already said, I’m still hopeful he can help all Welsh food producers and food media too.

In the meantime I can only hope and sit on the fence – which is not my style.

So I’m grateful I didn’t miss much, instead Ian and I were invited, yes guys, another invite, to Cardiff by the Countryside Alliance for their Game-To-Eat night. There we had Welsh chef Dudley Newbury and his team cook some superb canapés all using game. A brilliant evening plus we met many people from the hotel and restaurant trade along with some of our Assembly Members. A great opportunity for Ian and I to speak with many that have influence. It was a positive evening all round that really did show that we have wonderful restaurants in Wales that want to promote local food and some Assembly Members that are also think along the same lines.

If more in this industry stand up and be counted, maybe that is the only way we can change things for the better.


Have Cardiff Lost Out On British Cheese Awards?

27 Nov

Last year the British Cheese Awards took place in Churchill in the Cotswolds and we were told by Cardiff Council that this year they were holding a Country Fair and were going to hold the cheese festival every other year. See relevant story posted on welshfoodbites on 15th May.

So I was rather puzzled to be sent this news from one of our Best Of Welsh producers who’d picked it up from Bath & West. So has Cardiff and therefore Wales and our Welsh cheese and food producers missed out altogether now?

As far as I’m aware this news from Bath & West is correct, but the news is also on thecheeseweb which is the recognised website for the awards. News is as follows:

The prestigious British Cheese Awards will celebrate their coming of age by making their new home at the Royal Bath and West Show in 2014. The National Cheese Awards have been held at the Royal Bath and West Show for a number of years, so joining forces with the British Cheese Awards will broaden the schedule and range of entries, new classes will be added and others merged, though Cheddar will continue to play a significant role.

The 21st Awards will be held the day before the Show with the judging in the morning and the announcement of the winners at the Awards Dinner that evening. Visitors will get the opportunity to taste, smell and experience the extraordinary diversity and complexity of British cheese.

In 2013 the British Cheese Awards attracted 908 entries from 183 British and Irish cheese makers representing an amazing 71 % of all British cheese makers. In addition, to ensure the best rise to the top, judges at the British Cheese Awards do not award first second or third in each class but as many or as few medals as they wish.

Ian has tried today to get news from Cardiff Council about the British Cheese Festival next year and has been told: “Cardiff Council is still in the throes of its budget setting process for 2013/14, so we will need to wait until that is complete before we can confirm next year’s event programme. Hopefully we will know early in the new year.”

As soon as I have further news, I’ll update you.


Anglesey Abattoir Offered To Welsh Government

27 Nov

The Anglesey abattoir at Gaerwen has not been sold and has now been offered to the Welsh Government for them to purchase the former abattoir for development. At its peak, this abattoir was processing 640,000 lambs per year.

The former Welsh Country Foods plant, which closed in April with the loss of over 300 jobs, is on the market for £1.5m.

Farmers have already discussed a possible co-operative venture on the site and the National Farmers Union has asked the Welsh government to fund a feasibility study into the co-operative idea.

Richard Parry Jones, Anglesey council’s chief executive, said: “We are, of course, eager to ensure that the site, in the first instance, remains an abattoir through private sector investment. However, in the absence of a buyer, we have written to the Welsh government asking if we can discuss the possibility of them buying the site as part of the enterprise zone development programme, with a view to attracting inward investment to create job opportunities on the island.”

A Welsh government spokesperson said: “The economy minister Edwina Hart has received no formal communication from Anglesey council but is aware of correspondence with her officials which we are considering.”

Hopefully more news will come through later but meanwhile that’s the latest I have.

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Action Plan For Welsh Food Consultation

25 Nov


The Minister For Natural Resources, Alun Davies will be launching the consultation document, Delivering Growth at the Winter Fair on Monday 2nd December.

Wag food’s plan includes three central themes and seven priorities. The themes are:

1. To form a Food & Drinks federation to offer leadership to the food sector;

2. To develop a new Food & Drink Wales identity for food to support trade and market development;

3. A focus in training and up-skilling throughout the food chain.

The seven priorities included:

1. Food market growth.

2. Food culture.

3. Food safety.

4. Climate change.

5. Improved integration and efficiency in the supply chain.

6. Health.

7. Social wellbeing.

The consultation is available on line at

We’ve spent much of today trying to get this link to work and failed miserably. So suggest ring or email if you wish your views to be heard.

You can also request copies from the Welsh Government’s Food Division by calling 0300 062 2436 or email:

That’s the official story of where things are to date.

I’ve asked wag food press office if they are issuing an official press release after Mr Davies’ announcement, and the good news is they are. So this will be sent out to all our Best Of Welsh & Border producers as soon as possible.  I do worry how other Welsh food producers will find out about this latest food consultation but it’s not my job to contact them all is it?

Of course there’s nothing to stop you passing your views through in the two ways wag food suggest. Whether your/our views will make any difference, only time will tell. But if you don’t even bother then we’ll have to accept what wag food’s proposed strategy is once again. I know you all felt badly done to last time when many of spent our spare time going to wag meetings but we were not listened too. Well it could happen again  – there’s not certainly that it wont, but please at the very least send them and email with your concerns and worries. It’s no use moaning at Ian and I and our team to get things change – we are virtually powerless to get wag food to listen to us. We always pass on your concerns but they are not often actioned.

The strategy is formed from recommendations of the Food & Farming Panel.


Competitive Prices On Welsh Meat & National Delivery

22 Nov

Chatting to a Best Of Welsh & Borders producer, Yerbeston Gate Farm Shop, Pembrokeshire, it got me thinking once again about how difficult it is for our producers to operate a mail order service.

Andy from Yerbeston had been in conversation with one of his mail order customers, who also purchased quality meat like theirs from a competitor, who isn’t Welsh. Realising an opportunity, Yerbeston’s Andy negotiated a competitive national delivery charge of £9.95 for all nationally delivered mail orders, knowing full well that his meat prices are very competitive. There are still no delivery charges for people living in Pembrokeshire.

In the past the company had taken the time and trouble to compare their website prices to supermarkets, but previously hadn’t compared them to other online meat suppliers. Well they have now and checked out a few products on, a company that also advertises massively in the national press too. This research proved fascinating. The Russell company at that time had pork sausages @ £12.50 per kilo compared to Yerbeston’s Saddleback sausages at £7.25 per kilo, Russell Ribeye steak was @ £39 per kilo in comparison to Yerbeston’s Welsh Black Ribeye at £23.75 per kilo. Yerbeston’s Bronze Turkey are £8.95 per kilo compare to Russell’s @ £9.80, whilst Yerbeston’s Free Range chicken is £6.49 per kilo compared to Russell’s @ £8.57 per kilo.

The quandary then for this farm shop, just like many across Wales, was whether to raise their prices and then offer free delivery over a certain value, or remain competitively priced with delivery charge left at a constant, regardless of the value of the order placed. The decision was made to take the second option, a reasonable delivery charge and competitively priced meat that is gives value-for-money and meat that is fully traceable whether it’s Welsh black beef, Welsh lamb, Saddleback pork, free range chicken, geese or duck.

With the opportunity of being able to order lots of other Welsh treats too, such as ciders, bottle conditioned beers, wines, cheeses, home cooked meats and pies that can accompany your meat order, life is suddenly easier to get quality Welsh produce delivered o your door. I’d love to see more producers using comparisons, they can be a good marketing tool as Pembrokeshire Produce Direct have recently been doing comparing their prices to Tesco. But a message that must get out to the public, be they Welsh or nationwide, is that of quality, although this is far more difficult to show on line and price comparisons alone can drive prices down. Certainly one cannot assume that lower comparative price means lower quality.

This is  an interesting conundrum, but certainly one that producers need to address to maximise their slice of the market. I’m hopeful that other Welsh producers can find the time and the energy to see if they can also start or develop their own mail order service and get more consumers enjoying our Welsh food and drink.



Farmers’ Markets Update

21 Nov

My last post on 15th November was headed: Farmers’ Markets – Questions Asked In The Senedd please if you’ve time read it through and let me know your thoughts. But with confusion here as to why food festivals could be funded and markets not, the next question to the Welsh Government was:

The Welsh Government is committed to supporting and promoting Welsh food and drink through a number of measures, including food tourism and festivals. However, state aid regulations prohibit support to be given directly to individual farmers’ markets. We are anxious to support the direct link between producers and consumers. What is the difference between supporting Food Festivals as the Welsh Government do and supporting Farmers Markets which it is stated goes against state aid, can you explain the difference please?

Their response is posted in full below:

A Welsh Government spokesperson said: “The State Aid scheme that we had used to support some costs around the organisation of food festivals and farmers markets and associated training needs ended in 2012. Under that State Aid Scheme we were never able to support the management or direct operational costs of farmers markets such as staff, stalls, signage or advertising.

“We can still sometimes use one provision within State Aid (de minimis) to cover food festivals because they are generally a one-off event and provide a valuable opportunity for food producers to boost sales and market their businesses. Farmers’ Markets are viewed as a regular retail opportunity with a lower profile and less of a trade opportunity. We therefore do not use this State Aid provision to support them.”

“We can still sometimes use one provision within State Aid (de minimis) to cover food festivals because they are generally a one-off event and provide a valuable opportunity for food producers to boost sales and market their businesses. Farmers’ Markets are viewed as a regular retail opportunity with a lower profile and less of a trade opportunity. We are therefore unable to use this State Aid provision to support them. “

Apologises for showing you the second paragraph twice, but I always show government responses in full.

I can understand what is being said, but I do wonder if countries like for example France, also follow the directions of the State Aid Scheme to the letter, as Wales and Britain always appear to do. Perhaps I’m being totally naive, but many countries don’t seem to follow the rules if they don’t like them. I think the term is bending the rules!! It would be wonderful if we were all working and trading on a level playing field, but sadly we’re not.

On a serious note though, I’m much more concerned about the Minister’s and Assembly Members lack of knowledge and understanding about farmers’ markets. Are any of them aware, let alone concerned that Fork2Fork were given £800k for a 2 year project for an awareness campaign for markets, farm shops and box schemes? Then this year, they were given a further £100k for a food conference and to update their website. Money for old rope I think fits this fork2fork funding. If anyone in the Senedd knew about this funding, then why didn’t someone grill the Minister? Why didn’t someone ask just what this massive amount of money achieved? Or they could have asked any of the markets organisers who are struggling even more now than they ever have over the last 3 years. Why can’t the Senedd do the job we are paying them for, ask the right questions, dig for the truth and don’t be fobbed off when the Ministers’ team have had plenty of time to answer their written questions correctly, and without spin.

I’ve had so many organisers off-loading on me with their worries and concerns. I just wish I could do more to help, but getting through to the food department is not an easy task. To many producers, these markets and food festivals are vital to their businesses viability. Please don’t dare say to me that producers shouldn’t rely on markets or festivals, because if Welsh people want Welsh local produce, then they can hardly go to any major supermarket can they? The other point that’s rarely listened to, is that many small producers cannot, and do not wish their produce to go down the supermarket route. So please government, stop drawing blood from these guys who are only trying to make a living. Have the guts to ask them what they want and need and I’ll tell you now, it’s not nearly a million pounds thrown at one company with little positive effect. Often local people can’t go to their High Streets for local food either as Welsh local councils continues to suck the life out of local businesses trying to still trade there, what with high business rates and car parking charges there’s little hope there. There’s much lip service and spin about Welsh local food, but there’s little joined up writing to ensure local produces can earn a decent living whilst Welsh people can buy Welsh food and drink easily.






Farmers’ Markets – Questions Asked In The Senedd

15 Nov

Just for your information, these questions were sent around our Best Of Welsh & Borders producers yesterday so they have the report before it goes up on welshfoodbites.

On 13th November we noted that farmers’ markets were a subject of questions, and knowing this will be of interest – or annoyance here is the relevant section for you to read:

9. What measures can the Welsh Government take to further improve the support available for farmers’ markets? OAQ (4)0079(NRF)

Alun Davies

The Welsh Government is committed to supporting and promoting Welsh food and drink through a number of measures, including food tourism and festivals. Julie Morgan

I thank the Minister for his response. Does the Minister have any analysis or market research of the customers who use farmers’ markets, such as the ones in Rhiwbina, Whitchurch, Riverside and Roath—which are the farmers’ markets in Cardiff? Does he believe that there are any price barriers for some customers in accessing locally sourced organic food?

Alun Davies

I think that there are issues in some parts of Wales about accessing local fresh food. This may be the case for organic food as well, but it is certainly the case for local fresh food. The Government’s renewed action plan for food will be launched at the Royal Welsh Winter Fair. There will be a section of that that addresses the issues that the Member has raised in terms of farmers’ markets, as well as the connection between the consumer and the producers and processors of foods. That is a connection that is essential for us to make as a country, a society and a community. I would invite all Members, on all sides of the Chamber, to look at what the Government is proposing to do to strengthen those links and to join us in an active dialogue about how we can strengthen the food chains that currently exist in Wales and ensure that people—whatever their income bracket and wherever they live in Wales—have access to great, fresh food produced in Wales.

Mohammad Asghar

Minister, in August of this year, it was reported that Chepstow town council was providing incentives for traders, in the hope of reviving the town’s farmers’ market. These incentives included no charge being made for trading licence fees, pitch fees and electricity. What further incentives is the Welsh Government considering to promote and extend farmers’ markets in Wales?

Alun Davies

In terms of the promotion of farmers’ markets, the movement is not something that has been the creature of Government—it is not something that is top down. I would like to see Government and local authorities promoting and supporting the ability of local producers and others to develop the farmers’ market movement and the wider local marketing and purchase of food across the whole of Wales. I would welcome local authorities taking such steps and, certainly, if any barriers exist at Welsh Government level, I would be very happy to look at how we can remove those barriers.

Lindsay Whittle

Minister, you have touched on some of what I was going to cover in my question. We talk about fuel poverty in this Chamber, but there is good-quality food poverty as well. You have rightly mentioned that the food in farmers’ markets is organic, it is fresher, it has travelled less and the profits stay in Wales. There are many people on benefits, Minister, who cannot afford to buy it, because it is too expensive. You subsidise food festivals in Wales; why do you not subsidise farmers’ markets?

Alun Davies

There are legal issues with some of those matters, but let us try to overcome issues where they exist and look at what we want to achieve. When you see the strategy that I am proposing for the development of the food programme from the Welsh Government, in all its different elements, you will see an action plan that addresses issues of production, of primary production, of processing, of promotion, of manufacture and of the links with the consumer—social as well as health and education. I hope that, in developing a holistic approach to food policy, what we will be doing is helping to create the links that you describe, with which I very much agree, and doing so in a way that strengthens the production of food and the access to consumption of food, which is of high quality, across the whole of Wales.


Well, where do I start? After reading this I feel like Alice in Wonderland or Alice stuck down a rabbit hole. Little of this makes any sense to me and as I reckon I’m involved in the Welsh food industry I’m worried and annoyed in equal measure. Now let me say that I didn’t think our Welsh farmers markets were organic. If that’s the case then that message has been lost on me – organic? I thought we were talking about local food for local people. As fork2fork ‘AWARENESS’ which has cost us to date bang on £900k, why haven’t our Assembly Members, at the very least, got this ‘awareness’ message? So I’ll award another black mark to fork2fork because if they haven’t been able to get the message to our Assembly Members, who are so easy to target at the Senedd, then what realistic hope is there that fork2fork have managed to get their awareness message to even a proportion of the Welsh public? Well I think you have the answer to that one in the questions that have been asked, haven’t you?

Much is made by some Assembly Members about farmers’ market being expensive, so if that’s their take on it, it is yet another black mark to fork2fork because shouldn’t part of their ‘awareness’ campaign being to get the message out that you can shop well and with good local quality at your farmers’ market? Should they have said that the money then stays in the county and in Wales – unlike supermarket shopping, money from which rarely stops in the UK let alone in Wales?

I’m intrigued to hear that: However, state aid regulations prohibit support to be given directly to individual farmers’ markets. We are anxious to support the direct link between producers and consumers.

I’m not aware exactly what the Minister means by ‘state aid regulations’, so I asked for the definitive answer from the Press Office.    

I thought the Minister was meaning that markets are classed as making a profit, so they don’t qualify for funding, but if that’s the case how does funding for festivals which make a profit, then work? So sorry I’m confused, but will clarify when I can, because as it stands it makes no sense to me.

Much song and dance has been made by our Minister about our current Food Plan being dumped and that another was then being introduced. We have been told, as the Senedd has also been told, that the Minister is keen to get the views of producers of all sizes from across Wales and will arrange discussion groups – as happened with the last Food Plan. The sad thing is, again in my opinion is that wag food went through these same  motions, they ticked their important box and went ahead – seemingly ignoring the voices of many producers who said at the time that a 10 Year plan would not work. Well done guys we’ve been proved right now as the latest Minster has now thrown that plan out now. And now the Minister says:

The Government’s renewed action plan for food will be launched at the Royal Welsh Winter Fair.

Well Minster it seems déjà vu is my response to you. Needless to say, although I’m on RWAS press list I’ve heard nothing from them about the Minister’s forthcoming announcement and neither have I heard anything from the Press Office or from wag food either.

In terms of the promotion of farmers’ markets, the movement is not something that has been the creature of Government—it is not something that is top down. 

I’m also furious on this comment too. Just because the government hasn’t created farmers’ markets, it doesn’t give the Minister, or his government, an opt-out clause. Their job is promoting our local food – end of story. Don’t you dare come up with ‘the government hasn’t created markets’ as it seems your washing your hands on them as they’re not a government creation. In another question to the Minister about Welsh Red Meat, he was pleased to announce that the government is helping HCC with trips to push Welsh lamb to the USA,  Canada, China and Russia. So I’m horrified that the Minister doesn’t seem to bear any responsibility that through his government and through Europe, FBA/Fork2fork have taken £900k to promote markets, box schemes and farm shops, yet few in these sectors are doing even reasonably well.

I’ll be interested in your views on this although one comment has already come in overnight and posted elsewhere about these questions.


Evening Show Gets On The Road For Local Welsh Food Producers

05 Nov

Local food producers have been putting on local evening markets aimed at people who wouldn’t normally attend day markets. Last month these  were arranged in Pontarddulais and Gowerton. These markets have been so successful that more have been planned in the countdown to Christmas, during November and December.

The innovative idea is being supported by Rural Swansea Action (RSA) and Eironwy Davies, Project Coordinator for RSA, said: “The first series of markets in Pontarddulais and Gowerton in October were a real success. We had a lot of positive feedback with many customers saying they hoped that the markets would continue. The markets were very well attended and people were impressed by the fact that the food was both local and of a really good quality.”

The next series are due to take place at Canolfan y Bont, Pontarddulais, on November 7 and December 5 between 5pm and 8pm and at St John’s Church Hall in Gowerton on November 13 and December 11, also between 5pm and 8pm.

I’m a fan of farmers markets, but often struggle with the early starts and know that this doesn’t always suit our holiday makers. Many markets struggle to do their own marketing or any promotion and this does stop some people attending and instead take the easy option to do a supermarket shop. Often councils can’t be bothered to back their markets, with bans on banners and signs and restrictive parking for both traders and the public. Ian and I try to get to markets when we can, but working out the ‘every other Saturday’, if you’re not local always confuses me!

Being the kind souls that we are here at Welsh Country magazine, we  used to run a regular page giving a Farmers’ Market calendar in each issue. We couldn’t get funding or payment for this, but we ran it anyway. It was well received by organisers, locals and visitors, but of course we had to stop it when Fork2Fork were awarded £800k to raise awareness for markets, farm shops and box schemes. In my opinion, this awareness campaign didn’t work for the producers or market organisers and this is borne out by the feedback I’m getting from across Wales, with many markets really under pressure. I’m not sure if wag food take any interest in markets, but it’s an area that they should be focusing on and supporting whilst we still have some markets running.

Congratulations to the producers that took the initiative to get this clever idea off the ground. I love to see more groups following this great example.

Great to have a cheery story for welshfoodbites for a change!


First Milk & Adams Foods Announce Strategic Partnership

01 Nov

Our interest is Welsh food, all sectors but I’m grateful to one of our Best Of Welsh & Border producers who sent through to me a press release about the dairy industry. So follows is the press release which might be of interest to those of you involved in the dairy sector:

The Boards of Adams Foods, one of the UK’s leading suppliers of cheese, and First Milk, the largest British farmer-owned dairy co-operative, have announced that they have entered into a long term strategic partnership.

The partnership will establish a fully integrated supply chain for hard cheese in the UK retail, foodservice and wholesale sectors through harnessing the complementary resources, skills and experience of both companies. 

As part of the partnership, Adams Foods will utilise its best-in-class facility at Leek in Staffordshire to cut, pack and market 50,000 tonnes of hard cheese, including branded cheddars, produced at First Milk’s award winning Lake District and Haverfordwest creameries. Adams Foods will take on the business for the sales and marketing of this cheese to British retail, foodservice and wholesale customers. First Milk will continue to manage the sales and marketing of its cheddars to export markets. 

First Milk will receive a competitive price for the cheese, with the partnership also facilitating significant additional investment at First Milk’s creameries to ensure that they are amongst the best in the UK dairy industry.


The long term partnership will deliver strong benefits to both companies, their customers and the wider dairy industry:

The partnership will create a comprehensive integrated supply chain for the UK hard cheese market.  It will be able to guarantee existing and prospective retail, foodservice and wholesale customers a secure, efficient and traceable supply of high quality British and Irish hard cheese. 

  • It will secure a sustainable, long-term outlet for the majority of First Milk’s hard cheese.  In doing so, it will allow First Milk to put more commercial focus on brand development outside cheddar.  Other priority areas will include lifestyle nutrition, foodservice (excluding hard cheese) and exports.
  • It will reinforce Adams Foods’ position as a leading supplier of both British and Irish cheese in the UK, and build upon its existing supply relationships with British cheese makers such as Parkham Farms and South Caernarfon Creameries. 
  •  It will provide a strong platform for the further development of Adams Foods’ retail, foodservice and wholesale customer label, convenience format and branded cheddar offering.  It will complement Adams Foods’ best in class capabilities in relation to product and packaging innovation, marketing and category management.
  •  At a wider industry level, the partnership will play a key role in helping to sustain and develop the British cheese market. It will provide greater stability to the wider British dairy industry following a period of considerable volatility both at a processor and farmer level.





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