Action Plan For Welsh Food Consultation

25 Nov


The Minister For Natural Resources, Alun Davies will be launching the consultation document, Delivering Growth at the Winter Fair on Monday 2nd December.

Wag food’s plan includes three central themes and seven priorities. The themes are:

1. To form a Food & Drinks federation to offer leadership to the food sector;

2. To develop a new Food & Drink Wales identity for food to support trade and market development;

3. A focus in training and up-skilling throughout the food chain.

The seven priorities included:

1. Food market growth.

2. Food culture.

3. Food safety.

4. Climate change.

5. Improved integration and efficiency in the supply chain.

6. Health.

7. Social wellbeing.

The consultation is available on line at

We’ve spent much of today trying to get this link to work and failed miserably. So suggest ring or email if you wish your views to be heard.

You can also request copies from the Welsh Government’s Food Division by calling 0300 062 2436 or email:

That’s the official story of where things are to date.

I’ve asked wag food press office if they are issuing an official press release after Mr Davies’ announcement, and the good news is they are. So this will be sent out to all our Best Of Welsh & Border producers as soon as possible.  I do worry how other Welsh food producers will find out about this latest food consultation but it’s not my job to contact them all is it?

Of course there’s nothing to stop you passing your views through in the two ways wag food suggest. Whether your/our views will make any difference, only time will tell. But if you don’t even bother then we’ll have to accept what wag food’s proposed strategy is once again. I know you all felt badly done to last time when many of spent our spare time going to wag meetings but we were not listened too. Well it could happen again  – there’s not certainly that it wont, but please at the very least send them and email with your concerns and worries. It’s no use moaning at Ian and I and our team to get things change – we are virtually powerless to get wag food to listen to us. We always pass on your concerns but they are not often actioned.

The strategy is formed from recommendations of the Food & Farming Panel.


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  1. Producer

    November 25, 2013 at 4:21 pm

    The Minister and his department are going to listen and action what we say we want. Not a hope
    We’ve been here before and it’s them going though the motions and ticking ANOTHER box.
    The Minister and his team never talk to us they just talk about us.

  2. Producer

    November 25, 2013 at 4:52 pm

    The consultation document wil not be available until after the 2nd Dec. There was an article in this months Gwlad, but it ihas not been released yet according to the nice lady I telephoned about it.
    Interesting one on the food safety. I received notification today that I had to put my score from the score on the door on the entrance to where I sell food. I sell at a Farmers Market….so where shall I stick it (polite answers only!). Are they thinking of redoing this exercise?

  3. Andy

    November 25, 2013 at 6:39 pm

    Re ‘scores on the doors’,we’ve checked this out with our local authority as it was impossible to score the market and have been told that traders put their score certificate either on their table or stall.

  4. trader

    November 27, 2013 at 10:28 am


    Another example of wag food doing what wag food and its favoured companies, want to do.
    MIcro producers, as happened last time, said a ten year plan would never work, but wag had already decided it would and so it went ahead. Now we’ve a new Minister who doesn’t seem to have changed much, but has thrown out their 10 year plan. But still it is a focus on the big guys and the little people can go to the wall!!!!!
    The government will keep spinning on how supportive they are on local food and no media, apart from this site, will contradict us and tell people the truth.
    It’s a sad time for Welsh food.

  5. Beer Boy

    November 28, 2013 at 2:25 pm

    Thank goodness I’m with welsh country otherwise I’d have no idea at all what’s going on in the industry I work in
    It’s stupid that you are having to do a job the we pay civil servants to do which it talk to us.
    It’s rubbish that minister says he’s going to consult wag did that last time as has been said on here already and they didn’t listen to us now the new minister has thrown that one out along with TT because he decides that’s right. Now he pays lip service that they’ll consult with us, what a joke. It’s another tick box, another rubber stamp.

  6. trader

    November 29, 2013 at 2:40 pm

    Lots of words but as always we’ll get little action which is par for the course with this lot
    I do not believe that the wishes of micro producers will ever be taken on board. Wales doesn’t seem interested in us and another reason why markets are folding.

  7. Trader 2

    November 29, 2013 at 4:06 pm

    Wag food go onto this site as do HCC but isn’t it weird that neither group can work out from here that we are not happy with the job either of them are doing.
    I wouldn’t have thought that was too difficult to work out, but for those two it seems it is, which shows the difference between civil servants and the self-employed.
    Not sure how much clearer you and us can make things