Latest Food Festival Rumour

15 May

The latest rumour into our office today has come from a good source, but cannot be certain it’s true. Normally my course of action would be to talk to wag food directly but I’m not allowed to do that. I have to go to the press office and as have such a list of unanswered questions in with them I actually can’t be bothered to send through another one – sorry!

The rumour is that next year food festivals that apply for funding will be allocated for three years – 2015, 2016 and 2017. It’s one of many, many issue we’ve raised for far too many years, but maybe someone, somewhere has listened which could easily be a first! Of course I’ve no details about what happens to new festivals that crop up in that three year period or if festivals restricted to the same £10k limit. What wag’s criteria will be or how food festivals will be evaluated. It’s also a puzzle how wag food can plan and allocate money for three years hence, when once again this year we couldn’t get details of funded festivals as supposedly this budget hadn’t been approved. On the very outside of wag it just appears a case of wags left hand & right hand not knowing what they are doing, but there we are, we no longer expect changes for the better. How, in practice, some budgets are known three years ahead, is confusing, but as to how that works I’ll never find out.

If this rumour is true, please don’t ask me why wag food couldn’t be bothered to tell me of their latest three year plan. Let’s face it that would come under the banner of communication wouldn’t it? Perhaps, unbeknown to me, there’s a mass of Welsh media out there who are as passionate and interested in Welsh food as Welsh Country magazine is and they’ve decided to keep it a secret – again. I very much doubt other Welsh media works even 10% as hard as we do for Welsh food, but my view remains unchanged, wag food aren’t that bothered in promotion or marketing, otherwise they could communicate to me through their press office. Perhaps wag food are silly enough to think that I will not be interested in this news. Perhaps though they haven’t even given it a thought. But why not? Simple, because it doesn’t bother them one way or another that this will at least take some pressure off our food festival organisers and it will help our Welsh food and drink producers.

Wag food cannot talk to me by phone or email, but in the future should any wag food personnel ever give me one of their business cards I shall tear it up in front of them and then decide where to put it! Suggestions on a postcard please……….

Please don’t hold you breath for an update on this rumour. As it’s only supposedly coming into effect next year, guess it could be at least 12 months or more before wag food confirm or deny this rumour.

You sure couldn’t run a business like this – unless you were propped up with wag funding!!

Communication is the key, but that message still hasn’t got through to wag food.


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  1. trader

    May 22, 2014 at 3:21 pm

    There was a 3 year plan a few years back so why did it change
    There’s no discussion, wag seem to do what they want. Wag have no inclination to talk to organisers let alone producers so how do they know what they want?
    wag rules

  2. beer man

    May 28, 2014 at 1:50 pm

    Not sure if festivals are supposed to fund themselves as wag keep saying how can another 3 year plan achieve this?
    Will money be offered on a decreasing scale?
    Will Kath’s big three at last have to go it alone
    I doubt it very much but can’t wag work out that not knowing is annoying. Food is our livelihood but wag interfere, change things basically mess everything up. No idea what food plan will come out with but be sure it will not help micro producers. Those companies with brown noses will still be cared for by wag, so you lot are safe as ever.

  3. Producer Two

    June 5, 2014 at 11:26 am

    Assume no update on this?
    In some way it will help festivals, take some of the pressure off them but this idea still has holes in it.

  4. Benji7???

    June 5, 2014 at 11:29 am

    Sorry I’ve not had any more news on this. But this didn’t come from wag in the first place, so no idea if it’s true or not.

    A three year funding plan can never be flawless, but it might help some festivals, as you say taking some stress away.