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Changes To Food Hall At RWAS

25 Jun

I’ve kindly been sent by a couple of helpful Best Of Welsh & Border producers some news from Wag food about the RWAS food hall. I suppose there’s no need to tell you that wag food haven’t bothered to send it to me, do you think wag food think I’ve now lost interest in Welsh food and drink? In the interests of saving your time, I’m not posting all of it, but thought this portion at might be of some interest, or at least raise a smile or two for those of you not attending the RWAS.

Wales is home to a dynamic food and drink industry, with businesses ranging from the micro, artisan businesses through a range of SMEs to larger food companies , some of which have manufacturing sites in Wales but strategic headquarters elsewhere in the UK, Ireland or overseas.

Communication of the Action Plan at the RWS Food Hall 2014

These priorities  will be communicated very clearly to the consumer audience at this years Royal Welsh Show, the Food hall will not only be a retail area, but an area to educate and inform the consumer of the importance of food to the Welsh economy, Education, Jobs, Growth and Wealth.  It is imperative for you to understand these changes and to understand why the changes have taken place within the Food Hall this year.

Changes to the management of the Food Hall this year

You will have already experienced the changes on the Management and the recruitment of the Food Producers which is now the responsibility of the RWAS.  For the first time this year the Food Hall will have a Food Demonstration kitchen area in the rear of the Food Hall, in a marquee, and a trade development area in the upper room to the Food Hall – these new areas will be managed by our appointed contractor Menter a Busnes. 

WG will have responsibility for the meeting rooms in the upstairs area and will hold several business meetings with Ministers and key influential trade buyers in the industry.

Food and Drink Wales

Wales has the food personality and interest to attract both trade and consumer investment while its ‘hero clusters’ made up of farmers and food manufacturers add to a unique offering that is Wales.

Food and Drink Wales is an overarching identity which has been successfully trialled in UK and International exhibitions. It relies on simple imagery and messaging which continues to evolve and will be further refined under professional guidance.  The identity will be in evidence in the Food Hall.

Changes To The Food Hall At RWAS

The few points underlined raised my interest for sure. We are all aware of many businesses saying they are Welsh companies and that have strategic headquarters elsewhere in the UK, Ireland or overseas 

Communication of the Food Action Plan

These priorities  will be communicated very clearly to the consumer audience at this years Royal Welsh Show As wag food struggle to communicate to its food producers, I shall be intrigued to see how they and the RWAS manage to achieve communication to the consumer audience. In fact I would be delighted to hear how many of the Welsh public have heard about, let alone understand anything about the Food Action Plan. Are the Welsh public even aware that the last one was scrapped early because it wasn’t working?  

Changes to the management of the Food Hall this year

For the first time this year the Food Hall will have a Food Demonstration kitchen area in the rear of the Food Hall, in a marquee, well in my view this is as clear as mud, it’s badly written and confusing for those that have no idea what the food hall is like at RWAS. It says for the first time this year the food hall will have a kitchen demo area in the rear of the hall, where is usually is, but continues with in a marquee. I’m told, but again not by wag or RWAS, that there’s now a marquee this year so actually it’s the marquee that is there for the first time and I guess it’s the marquee that’s attached to the food hall. I think wag  mean to say that for the first time this year the food hall is being extended with a marquee at the rear of the food hall and this is where the food demonstration kitchen area will be sited.  Communication is still the key wag food…………………………

Food and Drink Wales

Wales has the food personality and interest to attract both trade and consumer investment while its ‘hero clusters’ made up of farmers and food manufacturers add to a unique offering that is Wales. Food and Drink Wales is an overarching identity which has been successfully trialled in UK and International exhibitions.

Oh dear what am I missing? Wales has food personality. I thought it was people that had personalities, but seemingly not just people, but seemingly in government speak, Welsh food has a personality. Is it just me that doesn’t understand how any food can have a personality? However food having a personality was then beaten into the top slot with the statement that Food and Drink Wales is an ‘overarching identity’!

I’ve been telling wag food, for too many years, that they need to communicate; well if proof were needed, here it is and I stand by that. Communication is the key but not with jargon, mumbo jumbo speak like this. Perhaps as this was sent out to producers attending the RWAS some of them might be kind enough to translate all this wag news for me when I next see them, here’s hoping – but once again, not holding my breath………………….

 
 

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  1. Foodie2

    June 25, 2014 at 11:20 am

    Come on Kath – not heard of a shy sausage, a boastful beer, a chatty cake, a confident cheese? Maybe we should all start relabelling our prducts with personality traits!

    Food and Drink Wales has always sounded clumsy to me, and I translate it in my head to Welsh Food and Drink, but maybe that is just me.

     
  2. producer

    June 25, 2014 at 1:23 pm

    You continue to expect far too much from wag food.
    We have to accept that they will not communicate with us or you, or with you which is more important as you do communicate to Best of Welsh and on here.
    It’s clearly shown with their Action Plan that they don’t want to talk or listen to us, we’re only the bottom level of producers after all. You covered this Plan for us, and did it brilliantly. I’m disgusted that you were messed about so much by this department, invited, not invited, tell them your a journalist. Pity they didn’t give you a bell to ring and make you shout unclean.
    I’ve not heard anything so pathetic even from this department in years. But then you were not invited to the launch at Cardiff, why? Is it not important that you were there?
    I enjoyed this post, think that’s what they’re called, not sure, you have a great ability to hit the nail on the head.
    Shame you have to do it so often. Sure it’s tempting to hit other things

     
  3. trader

    June 25, 2014 at 2:41 pm

    I wish someone would give me strength to understand what wag food are doing, but I know it will not be the food department as they really the problem. You keep highlighting these problems, many are the same each year, and wag ignore you.
    It might just be Kath that we are too thick to understand this new fangled wag food language. But I can lay you money that the Welsh public will not have a clue.
    If wag food get much coverage for their latest plan it will be a miracle.
    I guess you will not have a long report in Welsh Country magazine about their new plan?

     
  4. PRODUCER TOO

    June 25, 2014 at 3:49 pm

    You make me laugh with so many of these posts but sure that is not how you feel after being given the run-a- around by this lot.
    Really unsure as to what they are doing, but they can take comfort that it isn’t their money they are wasting but ours.

     
  5. Food producer

    June 25, 2014 at 3:52 pm

    12 months under new regime and what have we got? More of the same
    A department that still can’t listen and still can’t talk to us and the government’s latest food action plan.

     
  6. WDW

    June 27, 2014 at 12:03 pm

    WDW ——— Well Done Wag
    a rare communication from you about RWAS but if this is the best you can do, I think going back to telling us nothing might be better.
    Educate and inform the consumer, that’s a joke when they’ve ignored educating and informing food producers.
    WDW

    But well done Kath for all your work trying to get through to wag food.

     
  7. trader 2

    June 30, 2014 at 11:55 am

    Wish I could afford to go then I can see what another mess wag have made of the food hall again. It’s supposed to showcase Welsh food but so many of us can’t afford to go or even take a stand in the farmers’ market which I’m told is more expensive than the food hall. Not sure if that’s right but you’ve to pay an arm and a leg to do the food hall and it shouldn’t work like that if wag are saying they are behind Welsh food.
    You’ve to sell an awful lot of food before even your costs are covered. We are not working on 100% – 300% margins on food. Wag food need a reality check but Kath’s been saying this for years and all she gets from them is more aggravation, more blocking and that’s wrong.

     
  8. cup cake

    July 1, 2014 at 11:05 am

    Wish I could at least visit and see what wag have come up with now in the food hall.
    The food hall needs to do a lot more as I always think it lets Wales down as a showcase of our produce. Will the Cornish ice-cream van still have pride of place outside food hall? That’s not good for Wales or ice-cream producers inside the food hall either.
    There have been reams of complaints about the food hall over a lot of years but wag never sorts them out. I think that’s because they are so out-of-touch with producers and will not listen to those that know more than they do.

     
  9. Producer

    July 2, 2014 at 3:16 pm

    I’m in agreement with those saying the food hall should be a showcase for Welsh food, that should be what it is all about, showing the public how good we are and what a variety we can produce here in Wales. But what happens every year is it’s firstly those that can afford the high prices, but it’s not all the high stand prices that put producers off, it’s the added costs of somewhere to stay, diesel, staff it all adds up. Then you’ve no guarantee that you’ll be excepted after all that. Much of it is still if your face fits. You’ve even to pay to park a caravan. Margins on food aren’t high and many producers have to increase prices to cover these overheads, which is not the way we want punters to see us as expensive.

     
  10. Food Producer

    July 3, 2014 at 10:40 am

    Hey Kath we expect, rather unfairly if I’m honest, you to explain this wag words of wisdom – or not – to us. Welsh food has a personality and Food & Drink Wales, a title that does not run off the tongue, is an overarching identity. I’ve no idea what those mean and have to say with this department I’ve no hope of finding out and now reaching the stage where I don’t care. That Dept is not working for us but for themselves and the big boys. We might have a new lot in place, but yet to see any changes for the better. It’s going backwards.

     
  11. Benji7???

    July 3, 2014 at 10:49 am

    Agree it’s not my job to update you with wag’s so-called words of wisdom, but as well as you placing an advert with us we promise advertisers we’ll communicate with you on any food issues that arise. But do bear in mind wag food have to tell me, which is the first and an on going problem. The second problem is knowing what wag food actually mean. I cannot see the point coming out with statements that mean nothing or very little, or even worse end up as a joke.
    The food industry is not at all funny, but will Wales really be taken seriously with a press release like this?
    Sadly not in my view, but this is where we are and what we have to deal.

     
  12. Cheese

    July 4, 2014 at 8:52 am

    Many of us are agreeing that RWAS food hall should be showcasing Welsh food. I also agree with what has been said about the cost to be there. It not totally fair to quote how many people attend because only a small portion of them make it to the food hall. The food hall isn’t big enough to make people purchase food and eat it there they are reliant on the weather and have largely to sit out side on a wall or the floor, not a great family experience and not making the most of getting people to buy food to eat that day from the food hall.
    But Kath’s been saying this for years as she has about food festivals but wag are way too arrogant to listen. Hence no improvements but it’s the producers who are let down again by wag and rwas.