Pembrokeshire Produce Direct Stops Trading

01 Aug

All our Best Of Welsh & Border producers have been made aware of this situation, as we feel it is important that they are kept in the food loop.

Follows is the Trading statement sent out on 29th July by Pembrokeshire Product Direct, PPD.

Trading Statement

As a result of a meeting called on 21/07/2014 the Board of Directors of Pembrokeshire Produce Direct (As elected by the Members) regret to inform you that Pembrokeshire Produce Direct can no longer continue to trade.
In light of the current trading circumstances a decision was made that PPD must cease trading as of 1st August 2014
All Orders made this week will be delivered as per normal on Thursday 31st July (North Route) and Friday 1st August (South Route)
The Website will still remain live for the month of August where all our Suppliers contact details will be available for you. From the 1st August it will not be possible to order produce via the PPD Website.
PPD has had an amazing 5 years and that’s been down to you, our customers. The Board of Director, Our Suppliers and Members of Staff wish to thank you all for your orders, goodwill and support.

This is very disappointing news as this project received £500k from the Welsh Government through the Supply Chain Efficiencies Scheme. As I understand it, but that’s to be confirmed officially, PPD  went for further funding, but unlike FBA and their Fork2fork project, who got a 12 month extension and a further £100k in addition to their initial £800k, PPD didn’t not get further funding although both projects focused on Welsh food and Drink. Of course I’d be interested to know the reasons SCES turned PPD’s extension down, but approved fork2fork’s extension. But as taxpayers who have in many ways funded these projects, will we ever get answers from SCES? Probably not.


Obviously some Pembrokeshire producers are most unhappy with this situation and I guess this saga will run on for some time.




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  1. producer

    August 6, 2014 at 11:39 am

    Disappointing, but not surprising news
    Will wag now investigate what went wrong?
    £500k is a lot on money in anyone’s book and what has it achieved for the Pembrokeshire producers and Pembrokeshire in particular.
    I thought that PCC were involved or on the board but maybe that’s true but you’d have thought so as PCC have a food officer.

  2. trader

    August 13, 2014 at 3:08 pm

    There’s no surprise here but someone has got to explain why £500k was wasted on this project. Someone authorised it, no-one looked to have kept tabs on it and £500k hasn’t helped many PPD producers.
    Tax payers have a right to expect value-for-their-money but they are in no way getting it.
    How many government heads will roll for this project folding? Or will they get promoted instead for their failure? You can’t run businesses like this.

  3. Pembs producer

    August 14, 2014 at 11:29 am

    What a waste of half a million pounds.
    This is something else to sweep under the very lumpy government carpet.
    Someone needs to explain fully and in great detail what went wrong and where the money went.

  4. A N OTHER Pems producer

    August 14, 2014 at 2:27 pm

    Surely those in power cannot throw 1/2 a million pounds at a project and then allow it to fold without any repercussions
    Someone authorised this spend to go ahead and that someone should now explain, not only to Pems producers, but to all food producers in Wales and then to the Welsh taxpayers as it’s their money that’s gone to Europe to come back again and be wasted on another useless pointless food scheme. These food schemes should benefit producers otherwise money is wasted. It’s not a meagre amount and it’s not benefitting producers so why give them the go-ahead?

  5. local

    August 19, 2014 at 8:51 am

    How can £500k come into Pembrokeshire for a badly thought out scheme, then fail and those in charge say that’s ok it’s only European money?
    There should be an enquiry as to this failure and as to where all the money went or was squandered. Whoever rubber stamped this project has lots of questions to answer.

  6. Pembs Producer

    August 19, 2014 at 3:19 pm

    I’ve not met anyone who’s surprised this has happened but which idiot thought this would ever work?
    Will whoever decided this was a good idea now take the wrap for losing £500k?
    It’s wag so guess not

  7. Pembs producer

    August 20, 2014 at 1:33 pm

    What we all expect wag food to do now is NOTHING.
    No review, no-one in trouble for authorising a project that was never going to work. 70 Pembrokeshire producers working together, helping each other, don’t be so silly. There was never a hope of that happening.
    But some needs to tell us taxpayers where this money went and prove to us it achieved something for Pembrokeshire – but no-one will do that because they can’t.
    Money down the drain, thanks to wag food.

  8. PPD

    August 27, 2014 at 9:47 am

    A full enquiry is needed and an inquest as to who thought this idea was worthy of half a million pounds.
    Someone should be accountable

  9. Robert vaughan

    August 27, 2014 at 7:18 pm

    Lost for words ! Nothing short of total muppetry by the narrow minded blinkered shortsighted spineless board of ‘so called’ directors ! An embarrassment to pembrokeshire producers , we should all be ashamed .

  10. Robert vaughan

    August 27, 2014 at 7:36 pm

    Forgive me if I am miss informed but I was led to believe wag forwarded the funds to pembrokeshire county council to then forward to ppd directors to allocate etc ! As a pembrokeshire farmer and producer I am ashamed this has happened when ppd was established to grow our businesses. We should all take a look at our poor or lack of collaberative skills when dealing with ppd and it’s shambolic demise ! Ps not afraid to put my name next to my opinion either !

  11. Parrot

    August 28, 2014 at 8:13 am

    No forgiveness needed Robert and thanks for leaving a comment. Comments are an easy way of us finding out what people in the Welsh food industry really think. Hence the option which many, many use of not giving their name. For me it’s vital we know what people at the sharp end are thinking.
    PPD put a plan together which as approved/agreed to be funded under the Supply Chain Scheme – I not aware whether the money went to PPD or PCC either way the scheme failed. Who was responsible to monitor the scheme and the spending of £500k, if anyone was, is also not clear. There was a board but how often did they met, were all producers given the minutes? What is the position of PCC? Was an EGM held? These are questions I’m being asked when they should all be directed at wag food and SCES.
    I agree it is not a satisfactory state of affairs. It’s about time producers stood up for change instead of them being given the short end of the stick all the time, but we’ve had this discussion before, haven’t we?
    In anyone’s world £500k is a lot of money and the fact it’s done little good is appalling when producers are having such a tough time.
    You can always take your concerns to Kay Swinburne MEP if you need details let me know

  12. Parrot

    August 28, 2014 at 8:30 am

    It is in my view an embarrassment not only for Pembrokeshire but for Welsh food and the bosses running SCES.
    £500k could have done a lot of good for Pembs. if the scheme put forward had been workable. Anyone in government that expected 70 producers to work together, put their own time into this scheme qualifies for a Muppetry Award.
    It is upsetting to see so much money wasted and it is our money as we pay heavily for Europe.

  13. PEMBS Producer

    August 28, 2014 at 3:32 pm

    There are too many of us cross about this total waste of money, but guess those that decided to run this project and those then in charge, will escape scott free.