Update On Fork2Fork

09 Dec

There has been huge interest and puzzlement from food producers as to what, if anything, the Fork 2 Fork project would achieve. So I asked the Scheme Manager of the SCES for some financials and this was his response:   

The Fork2Fork Supply Chain Efficiencies Scheme project was originally approved for two years but under the terms of the scheme projects can ask for extensions up to a final date of 30 June 2015.  This project has been extended twice and the last extension was approved by me as Scheme Manager on 10 October 2012. 

In respect of the project information it was originally approved with a start date of 2 July 2009 and a completion date of 30 June 2011 with total grant award of £799,736 and at the last extension the completion date was 31 March 2014 with a total grant award of £898,497.  This comprised of (approximately) £55,000 for the second national conference that was delivered in 2012 and a further £43,761 for additional activity for the website, some further information circulation and an extension to the independent evaluation as the project will now run over a longer period. 

Today trawling through wags’ website I uncovered the following:

Francis Balsom Associates Ltd project was Real Food from Real People. Deliver a major consumer-focused awareness raising and marketing campaign throughout Wales between Dec 2009 – July 2011. Objective is to promote Direct Sales of Food and Drink by primary producers to consumers and other related businesses through Farmers Markets, Farm Shops, Box schemes and Internet sales.

However what I find horrific is the amount shown that was awarded – £1,378,497. This does not agree with the figure I was given by the Scheme Manager. My other query is does the £1,378,497 include the additional payments of £55k and £43,761?  Or do I need to add these on as well?

Why have I been told that the payment to Fork2Fork was £799,736, with two additional payments of £55k and £43k, when wag’s website shows a figure of £1,378,497? 



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  1. Trader

    December 10, 2014 at 10:00 am

    Once your face fits with wag, it fits for life. Those lucky people. Wish I could join them, be easier than producing food.
    Why are we food producers told nothing about any of these extra donations to FBA?
    But what are they for?
    Better cars for the bosses and the staff?

  2. Beer Boy

    December 10, 2014 at 11:53 am

    I agree with trader.
    Once your face fits with its brown nose, you are on the wag food gravy train for ever.
    It shows how disinterested the Welsh public are and how little info is given to them. Because this waste of public money is outrageous.
    Value for the public purse – not a hope here in Wales.

  3. Cup Cake

    December 10, 2014 at 12:16 pm

    As food producers, do we not have any rights to know how much is going into companies like fba and what the deuce they are ‘supposed’ to be doing for it?
    From my side, it’s money for old rope. I’ve seen nothing for this huge funding. Surely I do have a right, when a company is being so heavily funded for doing food projects, but I as a food producer have seen no benefit at all.
    This my industry. I’m one of many micro businesses struggling to survive, but this company is being given nearly one and a half million pounds for achieving precious little for us, but a huge boost to their company profits.
    it is disgusting that public money is given away and we know nothing about it and still wouldn’t if it wasn’t for this site.

  4. Jo

    December 10, 2014 at 3:01 pm

    Thank goodness for this site.
    Wag food and wag itself treat us like mushrooms keep us in dark but actually feed us with nothing but basic lip service.
    How can some civil servant carry on dishing out massive money to this company. What have they achieved apart from ticking another box for Europe and keeping this company laughing all the way to the bank.
    I cannot believe this waste of money is still going on. nay

  5. BOW

    December 10, 2014 at 3:29 pm

    It’s an unfair world for welsh food
    Those that work hard, doing long hours, lots of stress and worry get little reward, but those who are favourites with wag food get paid handsomely, time and time again.
    Face fitting brings huge rewards and it is after all wag foods’ world….they rule, they are in charge.

  6. Foodie 3

    December 19, 2014 at 9:24 am

    I think Europe should be told from the ground level how ineffective and useless fork2fork has been here. They need to talk to producers to find out how much money has been wasted.
    But they as Europe are experts at wasting money I’m sure they’ll not be too bothered.
    questions need answering about this scheme and PPD both an utter disgrace when no thought is given to the value of public money.


    December 23, 2014 at 3:49 pm

    To them that are given tax payers money they are then on the food government merry-go-round and there’s no need for the music to stop whilst wag food are still cleverly ticking Europe’s boxes.
    Who cares that this on-going project has achieved nothing for the food producer? Well only the food producers themselves and wag food don’t care a hoot about us as long as they still get paid!
    what a waste of tax payers money…….

  8. Producer

    December 24, 2014 at 10:19 am

    It’s fine getting in loads of our own money back from Europe, but it’s disgusting, frustrating and annoying that the food dept cannot then give us taxpayers value for our own money.
    Throwing endless money at fork 2 fork shows how out-of-touch they are with this industry.
    Clueless doesn’t even cover it!

  9. BOW

    January 5, 2015 at 4:00 pm

    I’m hardly the first to say it and I sure wont be the last, but if your face fits with wag and wag food your bank manager is going to adore you and life is easy.

    I know European money is wasted in Wales, but as a food producer to learn about this and then Pembrokeshire produce makes me angry.
    We deserve a food department that works for us and puts producers first always.

  10. trader

    January 7, 2015 at 11:26 am

    Ever felt like a mushroom? Well most producers I know do. Kept in the dark and fed on s – – –
    How any civil servant can keep throwing money at this on going project proves two things to me
    One, it’s not their money, or they’d want a lot of value for it.
    Two, civil servants are clueless about what the food and drink producers want. Instead they accept fork to fork, who in my view can ‘talk the wag talk’ and get more money after more money. Maybe that means new cars all round, whilst we struggle and have to see more money wasted.
    Civil servants agreed this and they should take the blame for this achieving very little for producers.

  11. food producer

    January 12, 2015 at 12:30 pm

    Someone give me strength after reading this. And no wag food that would hardly be you as your the cause. You are the people responsible for keep throwing our hard-earned money to a company who is achieving little for food producers.

    This is one of your favoured companies, but you don’t seem to employ anyone that understands Welsh food. And you don’t know what benefits this massive amount of money has done for us but you still keep giving them more money. But fork to fork are laughing all the way to their bank.
    This is money wasted and we are talking huge sums that we can only dream of. It’s like constantly winning the lottery for them.
    What a bad taste joke this is.