Archive for April, 2017

Food Festival Funding for 2017

27 Apr

Food festival funding in Wales, now let me start this post with some good news – wag food sent this to Ian today with words that we can circulate it to anyone with an interest in Welsh Food & Drink. Well that’s a good start and although for me 7 months too late to get this information – this is progress with wag food talking to us. We’ll be sending it out tonight to all our Best Of Welsh & Border producers and anyone else who has been asking/pestering us for this news! I haven’t posted the application form, but if anyone wants it, just email me and I’ll zap it over, but here’s, in full, the application guidelines:

Strategic Business Growth: Welsh Food and Drink events

Grant Scheme Application Guidelines

Before completing the application for funding form please read through guidelines below:

  1. Scheme Aims.

1.1 The evolution of food events has seen beneficial development in many directions including the creation of market development opportunities for producers beyond the festival circuit, consumer health and education initiatives, and a variety of added value to the local economy.

1.2 The aims of the Strategic Business Growth Grant scheme will be to:

  • Increase the opportunity for new and existing micro and small businesses to test trade, developing marketing/sales skills and local sales opportunities.
  • Increase local engagement in skills/healthy eating.
  • Develop sustainable local food opportunities in line with the Food Tourism Action Plan for Wales.
  • Provide a clear opportunity for locally/regionally sourced Welsh food and drink to be available.
  • Develop community links and partner organisational engagement.
  • Encourage Local Food Tourism development.

1.3 Applications will need to demonstrate that the funding will provide evident advantage to the Welsh food and drink industry, as well as incorporate defined objectives of the Towards Sustainable Growth: An Action Plan for the Food and Drink Industry 2014-2020.

1.4 Only activities that will clearly add value to the food and drink industry in Wales will be supported. Further guidance on criteria and examples of eligible activity are issued below.

  1. Who can apply?

2.1 The scheme will be open to food festivals and markets, including one off and annual events which have a defined Welsh Food and Drink offer with the activity happening within Wales.

  1. a) Representative of producers and/or Tourism organisation who have a membership of Welsh Food and/or Drink businesses.
  2. b) Not for profit agencies or voluntary associations.

Strategic Business Growth: Welsh Food and Drink events

  1. c) Joint applications from Food/Tourism groups and business agencies.
  2. d) Individuals applying for activity/ies that will promote and benefit the wider food and tourism industry.

2.2 If an application is proposing a new event/activity, organisational structure and current/future plans must be provided, underlining capacity and ability to deliver.

2.3 The scheme is discretionary and every application is judged on its own merits and the quality of the information provided.

  1. Funding Available

The Strategic Business Growth grant scheme has a budget of £100,000, with a maximum budget of up to £5,000 available per application, funded at up to 100% of the costs.

All Festivals and events should demonstrate their commitment to longer term financial security, therefore funding support will be limited to a maximum of 3 years per festival/ event, subject to annual application and budget availability.

  1. Scheme Criteria

4.1 Applications will need to demonstrate how event proposals will address one or more of the following strategic aims:

  • Providing a trading platform for new Welsh food and drink businesses that have been trading for less than 2 years.
  • Educating consumers about Welsh food and drink.
  • Promoting healthy eating.

4.2 Proposed events must have a presence of at least 25 Welsh food and drink exhibitors and minimum footfall of 2,500 visitors.

4.3 The whole cost of the event must be shown in the application form, however the following elements will be eligible for funding:

  • Cookery demonstrations – promoting local/Welsh produce and healthy eating
  • Marketing/advertising materials.
  • Subsidised or discounted stand / marquee costs for new producers (trading for less than 2 years) – maximum 5 pitches.
  • Other reasonable revenue costs (non-statutory) that are required for the proposed activity to be delivered.

Strategic Business Growth: Welsh Food and Drink events

4.4 Collaborative or joint bids are encouraged, as well as innovative and new activities. Collaborative bids, of two or more events/applicants, will be capped at £10,000.

4.5 This tier will be operated via a streamlined application process. Statutory accounts will be required for established events as well as any relevant policies, Welsh Language provision and Waste Management plans. New events will be required to supply a 12-month financial projection for the year when you will spend the grant. Please include the amount you are requesting from this grant scheme in your projection.

4.6 Any written materials (including signage and information published online), must be provided in Welsh and English, unless it would be unreasonable or disproportionate to do so. Guidance about providing services and written materials in Welsh can be obtained from the Welsh Language Commissioner by visiting

  1. Scoring Criteria

5.1 The following criteria will be used when assessing ALL applicants:

  • Fit with scheme aims

Applicants are expected to demonstrate that the event will fit the aims of the Strategic Business Grant Scheme, as listed in section 1.2 above.

  • Meet with strategic aims

Applicants are expected to demonstrate that the event will address one or more of the Strategic Business Grant Scheme strategic aims, as listed in section 4.1 above.

  • Value for money

Applications are expected to demonstrate that the proposal is good value for money. Further information is noted in section 7 below.

  • Innovation

An economically vibrant and forward thinking industry must be innovative to capture markets and move forwards. Applications need to demonstrate a level of innovation, as noted in section 4.4 above.

  • Defined clear outputs and objectives

Applicants need to demonstrate the funding will provide evident advantage to the food and drink industry in Wales. Event outputs and objectives are an efficient way of measuring its success.

Strategic Business Growth: Welsh Food and Drink events

  • Capacity and ability to deliver.

 Applicants must demonstrate the capacity and the ability to deliver. New applicants must provide evidence, as noted in section 2.2 above. Financial statements from existing events will also be taken into consideration.

  • Collaborative delivery

Collaborations or partnerships with one or more applicants could improve project efficiency, the use of funds and the better delivery of activities to beneficiaries. Collaborative delivery is encouraged and noted in section 4.4 above.

6. Timescales Date
27th April 2017 Strategic Business Growth grant scheme launch
27th April 2017 First grant scheme application window opens
18th May 2017 First grant scheme application window closes
9th June 2017 All successful applicants to receive written confirmation
1st June 2017 Second grant scheme application window opens
1st July 2017 Second grant scheme application window closes
1st August 2017 All successful applicants to receive written confirmation
1st March 2018 All claims to be received no later than this date

Well I hope you find this of interest and it does show you as producers the paperwork our organisers have to complete, the boxes they have to tick and all this for £5k maximum. What has horrified me is that this year’s budget is just £100k and I look back just to 2008 when the budget was £376,786.99 when 43 festivals were funded when the ‘big boys’, Cardiff, Abergavenny and Mold had roughly £30k each and Conwy at £16k. I am seriously struggling with only £100k for 2017 when the government have set their stake high to achieve 30%??? growth through their Action Plan for the Food and Drink Industry 2014-2020. If food and drink is so important to Wales, to our food and drink producers and our visitors why is this budget constantly being cut? Not sure what I’m missing here, but I’m obviously missing something………………….

Those festivals running early I’m told, their applications will be fast tracked.Well that’s something but in my opinion, still not good enough.

I’m concerned too about 2,500 visitors, wag food require. How can those festivals running in towns, do a visitor count that is worth wag box ticking? That to me is ridiculous and I’ve forgotten how many festival press releases have been sent to me claiming they’ve had 10,000 people through a one day festival that is held in a town that not only hasn’t got car parking for 1,000 cars it doesn’t run a park & ride either! Another concern is that wag insist on 25 Welsh food and drink stands which on the face of it sounds fine but not if the festival has 200 stands there! I get very cross with wag food putting forward their criteria when I can’t see how much of it will work or be of benefit. Festival funding is usually evaluated, but I just hope it is evaluated by a Quango with a common sense attitude, but please don’t ask me to name one, as I think I’d struggle – but unless it is done in that manner it will be no help to our organisers or wag food. So my view is that these are often pointless, a waste of time and money. Our festivals have had so many evaluations done and I for one can’t see them being very beneficial.