Welsh Food & Drink

12 Mar

I’ve had more news about Welsh food & Drink which I think many of you will find interesting. The link below takes you through to the Welsh Breakfast toolkit but there are other ones as well. I’m just showing one section. These toolkits have been developed jointly by Food and Visit WALES.


Let’s keep in touch and work together. Opportunities for getting involved with our campaigns and trade events and exhibitions are usually announced in our regular newsletters and on twitter.

If you’ve specific questions about running a tourism business or starting a business from scratch then contact our colleagues at Business Wales.

Food Tourism

Welsh Government defines food tourism as:

‘any activity that promotes a high quality, distinctive, local and sustainable food experience linked to a particular place’.

We worked with the Welsh Government’s Food Division to launch the Food Tourism Action Plan for Wales 2015-2020. It recognises the potential for growth in this sector.

By highlighting regional products we help visitors to Wales uncover local culinary gems. Offering an authentic Welsh food and drink experience helps make your business unique.

Our simple to use toolkits can help you improve your food offer and visitor experience.

The Food Tourism Toolkit

Hints, tips, sample menus and best practice that will be useful to your business.

The Welsh Breakfast Toolkit

More hints and tips on offering a great Welsh breakfast with sample menus.

The Promotional Toolkit

Helps you to plan, develop and improve food tourism in your area or network.

The Festivals Toolkit

A toolkit that provides help to plan, develop and improve your food festival, or any event.

My constant complaint about the Government and Visit Wales is that there was not enough communication with those working in the various sectors in Wales, but hopefully these toolkits are a step forward. Obviously Welsh Country magazine, WCM, focuses on two markets, those living in Wales and all visitors to Wales. No-one can have failed to notice WCM’s strong focus on Welsh food and drink and of course visitor accommodation. If you don’t find these tool kits, email me and let me know how things can be improved and I’ll pass constructive only comments through, but without identifying you if you prefer.

What is important is that we have two-way conversations with the Government and Visit Wales constantly. Please don’t expect Wag or Visit Wales to know what you need, what is working for you and what isn’t, thy still haven’t the ability to read minds, so we must talk to them.

Pleased to be able to share this with you.



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