Getting this information from wag has never been easy and it would help many people if this came out earlier. I’m constantly asked by a few organisers, producers and some of our readers, when will the dates be available. This has meant I have posted rather a lot about this of late, but it does show you the efforts I go to to try and help. Now I can give you the latest news, direct from wag’s mouth. I shall refrain from saying the horse’s mouth bearing in mind the other top story – horsemeat!
Anyway back to festival funding. Yesterday wag sent out a comprehensive pack to anyone who is requesting food festival funding. Further down I have posted some of it so producers can understand the criteria wag are expecting the organisers to adhere to. Well, in actual fact the organisers must obey the criteria, otherwise – no funding will be forthcoming. The full pack has already been sent out to our Best Of Welsh & Borders producers but here is main part of the application which should be helpful:
Food Culture Grant Funding for Food Festivals Criteria – Annex E
The maximum Food Culture Grant available for Food Festivals is £10,000 or 50% of eligible costs, whichever is the lesser. All applications will be scored against the following criteria:
• All events supported will have food activity as the core. The whole cost of the event must be shown in the application form, however, only the following elements will be eligible for funding:
Cookery demonstrations – Promoting local / Welsh produce
Marketing / advertising materials
Utility costs e.g. water / electricity / refrigeration etc.
Stands / marquee costs
•Welsh Food and Drink producers must form at least 75% of the total exhibitors, with no less than 25 Welsh food and drink producers exhibiting to be eligible for support.
•Funding is not available for activity which adds value to an existing attraction, e.g. where a charge is made to enter a premises and the food activity is an added attraction. Where the charge makes a direct contribution to the funding of the festival then these may be considered for support.
•Activity which adds value to an existing market (e.g. Farmers Market) will not be eligible for support.
- All applications will be required to submit a business plan as part of the application process. As a minimum, your plan must cover the following matters:
- Aims, objectives and targets
- Governance and management arrangements with details of relevant experience and track record
- Budget forecasts (income and expenditure projections)
- Support from other public sector agencies, for example: local authorities and national governing bodies of sport
- Details of other funding sources including private sector/commercial sponsorship
- Risk Management
- Marketing Plans
- Legacy Plans and plans for achieving sustainability of the festival in future years
- Welsh Language provision
- Sustainable event management
- Waste Management
Existing Festivals over £10k will be required to submit a full set of your most recent Audited Accounts.
- Existing Festivals under £10k will be required to submit a cash flow statement with opening and closing balances taken from your most recent set of accounts.
- New Festivals, which have never previously applied for funding, will be measured on their application form and business plan alone with your financial proposals.
Should applications exceed available funding, criteria listed in Annex F will be considered when deciding who to award funding to.
A review team will consider each application on its individual merit, and in light of available funding.
The applications will be scored on the following elements in as explained in the criteria:
|Number / % of Welsh food producers
|Supporting Welsh Government’s food and drink objectives
|Value For Money
Food Culture Grant Funding – Food Festivals Criteria – Annex F
The following points should be borne in mind when considering the criteria:
• Promotion of Welsh Food Culture
Clear focus on Welsh food and drink / supported by strong programme of associated events.
Supporting a good range / quality of producers.
Well established / growth potential.
Supplemented by chefs demos / opportunities to showcase produce.
Awareness raising of the event by promotional material/ Press/signage.
Press, PR and marketing – budget identified/appropriate to the scale of event Greater awareness of local food – championing local producers.
- Benefit to Local Community
Educational or social function – building on benefits of fresh, local, quality produce.
Stimulating both the demand for local produce and the supply in the area.
Community engagement/participation Involvement of local businesses particularly hospitality sector.
Sense of Place.
•Local Economic Benefit
◦Community links and partner organisational engagement.
Evidence of spend towards local economy e.g. wages / goods / services (accrue to the host community).
Economic impact on Producers.
Creation of jobs.
Building on the tourism offer / true food destination.
Stimulates new enterprise and business growth.
Other public and private sector investment leveraged.
•Meeting objectives / aims of the Welsh Government
Grow the sales of Welsh food and drink in the Tourism sector.
Increase consumer confidence in, and awareness of the quality of food purchased in Wales.
Increase sales of Welsh food and drink.
The applications have to be returned by 11th March but after the number of organisers that have been anxiously waiting for funding news I just hope they have their details ready to go very quickly. I’ve been assured by wag food that I should have full details of successful applications w/c 11th April – which is a prompt turnaround bearing in the mind the number of applications expected in, are we going to take bets about the number that are filled in incorrectly? Perhaps not!!!
It’s also a bit of a eureka moment as at long last notice has been taken of welshfoodbites’ many food festival posts when I have moaned and moaned about the lack of marketing & promotion plans, press releases and signage. Let’s hope that when organisers complete these parts, they actually see it through and not just pay lip-service to ticking a wag box.
When the dates and financial details are sent through to me, these will of course be sent around our Best of Welsh & Borders producers and in due course published on welshfoodbites and welshcountry.co.uk It is very unlikely these will be published in Welsh Country magazine unless wag wish to do so.